Driver Recruitment Strategies that Get Results!
Looking for a new agency? We have you covered! Successful since 2002, LACED Agency is an award-winning, results-driven, creative digital agency offering the following Driver Recruitment Strategies for your business:
- Driver Recruitment Advertising
- Social Media Marketing
- Carrier Branding & Reputation Management
- Retention Strategy
Specializing in the trucking industry for over a decade, our team bring a vast array of digital marketing expertise, AI-technology, and data-driven insights to the table – coupled with hard work, ingenuity, heart, and hustle in everything we do.
REQUEST A QUOTE
I need help with my driver recruitment strategy.
Is Your Driver Recruitment Strategy
Keeping Pace with Trends?
74% of marketers realized an ROI of 50-500% using video testimonials on their sites and social media platforms.
- Do You Have A Video Strategy To Reach CDL-A Truck Drivers?
Source: eMarketer
Source: Vocal Video
Truck Driver Jobs are the #1 Most Posted Job in America!
75% more clicks for job ads featuring salaries!
- Are Your Driver Jobs Optimized To Produce The Highest Quality Leads?
Source: Recruitee / Tellent
86% of job seekers look for new jobs on social media.
- Do You Have A Social Media Strategy In Place To Engage The Cdl-A Drivers, Earn Trust And Build Brand Reputability, And Drive More Truck Driver Applications?
Source: Recruitee / Tellent
66% of CDL-A drivers want to hear more from their potential employers.
Building a reputable employer brand will earn you 50% more qualified candidates!
- Do You Have A Compelling Employer Value Proposition To CDL-A Truck Drivers?
Source: Recruitee / Tellent
How We Grow Your Fleet.
Driver Recruitment Advertising
Client Value: Full-Service Agency capabilities
Cost: Annual 12-Month Contract
Find the right people to fill your openings fast!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, social media, video marketing, audio storytelling, and advanced advertising techniques to deliver high-performing, top-quality candidates within 30-60 days.
Social Media
Marketing
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
Carrier Branding & Reputation Management
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies
and Fact Sheets.
Retention
Strategy
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
+3,976.80%
Increase Reaching
New Unique Users
Branding / Content Marketing Campaign, Specialty Targeting in USA
+1023% Total Reach
to New Unique Users
+30,432.50% Increase in
Brand Content Impressions
Branding / Content Marketing Campaign, Specialty Targeting in USA
+35% Lift in
Recruiter Calls
+1.36 million active viewers
+33.9% Lift in Brand Engagement
Carrier Brand Building 2-Week Campaign, Speciality Targeting in USA
Advertising & Marketing Services
for the Trucking Industry
- Driver Recruitment Advertising
- Digital Media Strategy & Placement
- Creative Ad Production
- Media Management
- Media Analytics & Reporting
- Search (PPC) Advertising
- Social Advertising
- JobBoards
- Display Advertising (networks)
- Mobile Advertising
- In-App Advertising
- Sponsored Content
- Video Advertising (all platforms)
- Connected TV
- Sponsored Podcasts / Radio
- Print Advertising
- Broadcasting Advertising (Traditional TV)
- Billboards & Outdoor Media
- Social Media Marketing
- Social Media Strategy
- Creative & Content Production
- Social Media Management & Planning
- Social Media Contests & Promotions
- Influencer Marketing
- Social Media UGC Promotions
- Social Advertising
- Social Media Analytics
- Social Reporting
- Carrier Branding & Reputation Management
- Reputation Management Solutions
- Brand Building Consulting
- Blog Content Writing & Hosting
- Press Releases
- Editorial Pitch Campaigns
- Case Studies & Fact Sheets
- Content Marketing Campaigns
- Retention Strategy
- Driver Referral Program & Strategy
- Driver Retention Program & Strategy
- Rehire Programs
- Driver Recruiter Training
- Creative Services
- Concept & Campaign Development
- Employee Value Proposition Development
- Digital & Social Media Design
- Print Design
- Create Targeted Personas
- Video Strategy
- Ideation / Storyboard / Shot List
- Video Shoot (on-site @ terminal)
- Video Creative
- Video Editing
- Motion Graphics & VisualFX
- Audio FX + VO recording
- Video Distribution
(Marketing + Advertising Channels)
Seamless Transition to LACED Agency
MONTH 1
DISCOVERY / STRATEGY / GAME PLAN DEFINED
- Analysis & Assessment
- Business Recommendations
- Client Discussion
- Business Strategy & Plan of Action approved
- Confidential Media Outreach (NDA’s)
MONTH 2
ACTION & IMPLEMENTATION (Clean-Up)
- Confidential Media Transition Begins
- Technical Revamp and/or new set-up(s)
- Creative Revamp
- Implementation of New Assets into your system
-
30-Day Notice to your current agency partner
MONTH 3
GO LIVE! / DRIVER RECRUITMENT LAUNCH
- All Campaigns are now live!
- Expect our best agency team of experts, working collaboratively with top media vendors in a focused, strategic, data-driven, and accountable manner to allow your media and your budget to start working better for you.
-
ReGain Confidence &
Peace of Mind with Your Agency
Media Transition Process
- We ensure no dips in lead volume during media transition
- We ensure your confidentiality while transitioning your current media vendors to your new agency partner
- We ensure a steady & consistent brand image during media transition
- We ensure peace of mind for you, knowing LACED Agency is prepared for every scenario or challenge that may arise.
Transition Timeline:
Media Plan, Technical Set-up, & Creative
The transition and clean-up services can take place in Month 1 or carry over into Month 2 for completion and finalization, depending on the results of the discovery process. This process involves the LACED Agency experts evaluating your current media plan, technical set-up, and creative. Due to the unique nature of each trucking carrier, we recommend a 2-month transition period.
Special Offer for Your First Month
Ready to get results with LACED Agency? Receive a one-time, discounted rate on all Driver Recruitment services for your first month only. Ask our agency team for details.
#1 Reason We Get Hired ➡ WE GET RESULTS!
What our clients say...
KNOWLEDGABLE. EXPERIENCED. RECOGNIZED. AWARD-WINNING.
- LACED Agency is committed to innovation and continuously seeking new and improved methods to deliver incremental improvements and consistent results.
- With over a decade of experience in the trucking industry, our team is knowledgeable and on the pulse of the latest trends in technology, advertising, creative, and social media marketing as they relate to the transportation vertical.
- We prioritize attracting high-quality CDL-A truck drivers for carriers - the type of leads that close quickly and stay with your company.
- Yup, we have one an award or two….and chances are your work may be award-winning too! That’s because you can be sure our talented team will always bring their best to your campaign, initiative, or project, every time.
OUR COMMITMENT TO YOU.
OUR OUTSTANDING TEAM.
- LACED Agency has been privately owned for over 20 years, giving it the freedom to operate without the influence of corporate overlords, aggressive growth targets, price gouging, or red tape.
- CoFounders and Co-Owners, Michael Walsh and Natalie V. DiBlasi, promote a startup culture that fosters innovation and creativity. We value client relationships, ensure fair market prices, and promote win/win strategies for all parties.
- Data-driven day in and day out, LACED moves brands to the intersection of attention and culture by strengthening their ability to improve and transform their businesses at the same speed as today’s evolving consumers.
- We bring a vast array of digital marketing expertise, AI-technology, and data-driven insights to the table, coupled with hard work, ingenuity, heart, and hustle in everything we do.
RESULTS DRIVEN.
ACCESS, APPROACH & AGILITY.
- Are you a fan of quick responses? We sure are! That's why LACED Agency is easily reachable - if you need to get in touch with us, we will promptly respond to your calls, texts, and emails.
- Your team will always have access to key stakeholders and won't be left hanging once we start working together.
- Results driven - We are collaborators and work in harmony with your in-house teams to achieve results every month, on every campaign.
- Need to access a project quickly? No problem! LACED Agency provides a password-protected and secure status site, so you can access all initiatives in one place - always knowing where everything is at, 365 days a year, 24/7.
- About LACED Agency
Successful since 2002 | Privately Owned
Award-winning + Data Driven Agency
Successful since 2002, LACED is an award-winning, data-driven agency based in Redondo Beach, CA, and Scottsdale, AZ. We are focused on helping clients grow through better-performing advertising, driving quality lead generation, and digital marketing. We develop powerful strategies to amplify your business and deliver impactful results. How do we do it? Math & Magic!
LACED is uniquely structured to meet the digital marketing demand of today’s sophisticated audience and rapidly changing marketplace. We are 1) a strategic consultancy, 2) a creative ad agency, 3) a technical dev group – all laced into one agency team that is 100% dedicated to driving your business’s bottom line. Equipped with cutting-edge tech, agility, and problem-solving skills to flexibly adjust your campaigns, LACED Agency will ensure your brand keeps pace with the changing market trends – without sacrificing creative flare or breaking the budget.
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
Expert
Team Members
Results-Driven
Approach
Streamlined
Execution
AWARD WINNING DIGITAL AGENCY RECOGNIZED BY
