Driver Recruitment
Lead Generation

Client: Swift Transportation
Initiative: Lead Gen Advertising Campaign - Driver Recruitment

Swift Transportation selects LACED Agency as their Agency of Record (AOR) to manage their Driver Recruitment Campaigns nationwide. Tasked with the goal of achieving optimal lead generation, data capture, and recruitment of truck drivers for their various fleets throughout the country, LACED Agency’s team got to work targeting (2) two goals;

  1. One being to generate a high volume of qualified leads at a low CPL (Cost Per lead)
  2. Second to improve the quality of leads by identifying leads with a higher probability to close and targeting them.

LACED Agency increased the “quality” of leads by implementing a Lead Optimization Program that identified leads with a higher probability to close and targeted them. Our media team also nurtured great relationships with Media Partners to problem solve, collaborate, and achieve the best results and competitive packages while exploring ongoing innovations for Swift’s Campaigns. The outcome of these strategies was increased lead volume and hire numbers, while reducing the costs around CPL (Cost Per Lead) and CPH (Cost per hire) rates. This approach allows LACED Agency to make the current budget work harder and more effectively for Swift with greater results.

FAST FACTS @ WORK:

  • B2B: Business to Business
  • Industry: Trucking & Logistics
  • Focus: Lead Gen Advertising Campaign – Driver Recruitment

Award-Winning Work

W3 Awards Winner

“Best Integrated Campaign”

Driver Recruitment

1 of 5

W3 Awards Winner

“Best Marketing Effectiveness”

Driver Recruitment

2 of 5

W3 Awards Winner

“Best Media & Banner Campaign”

Driver Recruitment

3 of 5

Davey Awards Winner

“Marketing Effectiveness”

Best Integrated Campaign

Driver Recruitment

4 of 5

Davey Awards Winner

“Marketing Effectiveness”

Online Marketing

Driver Recruitment

5 of 5

Swift Transportation Lead Generation

Driving Qualified Leads Into the Recruitment Funnel

Creative Production

  • Campaign Ideation & Strategy
  • Marketing Message
  • Design & Development
  • Landing Pages w/ Data Capture
  • Ran (4) Four Campaigns, refreshing creative every 6 months resulting in increased CTRs on all media campaigns

Advertising Tactics

  • Digital Display Ads
  • Mobile Advertising
  • Social Media Advertising
  • Job Board Ads
  • Search Marketing (PPC)
  • Experimental Ads

Media Management

  • Media Buying & Negotiation
  • Campaign Management & Tracking
  • Media Reporting & Analytics
  • Media Analysis
  • Strategic Recommendations
  • Call-2-Action & Data Capture
  • Sponsored Posts & Display Ads
  • 1450%
    *Targeting Leads Nationwide
    Increase in Lead Volume
  • 1147%
    *Targeting Leads Nationwide
    Increase in Hires
  • Targeting Local Markets
  • Call-2-Action & Data Capture
  • - 67.8%
    *Targeting Leads Nationwide
    Reduced Cost Per Hire
  • -187%
    *Targeting Leads Nationwide
    Reduced Cost Per Lead
  • Recruiting Drivers
  • Pay Per Click
  • Lead Volume
    *YOY = Year over Year
    Exceeded YOY goals consecutively every month during a 24-month period
  • Text to Apply

What our clients say...

How We Can Work Together.

  • Long-Term
    Partnership

Agency of Record

Full-Service Agency capabilities, with annual contract. Our team of experts work with you as your strategic partner, driving business growth and your organization's bottom line each quarter.
  • Strategic
    Support

Monthly Retainers

Ongoing monthly support from LACED Agency experts in a specific area. (Example: Social Media Services)


  • Quick
    Needs

Project
Based

Contracted for a key initiative, campaign, or project. Client will need a designated budget as well as a start and end date.(Example: Website) 

HIRE LACED AGENCY AND START

Digitizing Your
Business Growth

HIRE LACED AGENCY AND START

Digitizing Your
Business Growth

Expert

Team Members

Results-Driven

Approach

Streamlined

Execution

AWARD WINNING DIGITAL AGENCY RECOGNIZED BY

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