Increased Engagement & Lead Capture with
Video Storytelling
Client: System Transport (#1 Flatbed carrier in the Western Region)
Initiative: Driver Recruitment Advertising / Lead Generation / Branding (12 month Campaign)
Challenge: Heavy growth brought driver shortages and mixed brand sentiment online
Solution: A two-pronged, video-first campaign combining targeted YouTube ads and ongoing social content to rebuild their reputation, drive regional driver recruitment, and deliver measurable ROI
LACED Agency delivered a fully integrated, performance-driven recruitment advertising and lead generation campaign designed to do both: generate leads and elevate the System Transport brand.
The campaign was built on a multi-channel strategy, including:
- Online job boards
- Search advertising
- Digital marketing
- Machine learning + AI technology
- SMS/text campaigns
- Social media platforms
- Company websites
- Traditional print media
This approach not only drove applications from qualified CDL-A drivers but authentically communicated System Transport’s values, culture, and career opportunities.
DID YOU KNOW? VIDEO MARKETING WORKS!
- 53.4% of B2B marketers use video content for creating brand awareness, generating leads, and deriving sales. Source: Hubspot
- 68% of marketers agree that publishing organic video content has a better ROI than Google Ads. Source: Explain Ninja
- 74% of marketers realized an ROI of 50-500% using video testimonials on their sites and social media platforms. Source: Vocal Video
Video-First Storytelling: A Core Differentiator
Over the 12-month campaign, LACED Agency placed a strong emphasis on video storytelling to drive deeper engagement, stronger brand recognition, and better cost-efficiency. The strategy included:
- Compelling short-form video ads
- Authentic driver testimonial videos
- Optimized video landing pages
- Community-focused content that resonated with experienced flatbed drivers
By leading with human-first, visual storytelling, we captured attention and built trust at scale.
Campaign Goals & KPIs
Driver Recruitment Goals
- Reach experienced CDL-A flatbed drivers in target markets
- Fill positions with qualified, long-term candidates
- Increase retention and quality of hires
Video Advertising & Brand Goals
- Carrier Branding: Expand System Transport’s audience and visibility (Measured by: Organic Reach, Total Reach, Impressions, Video Views, Brand Profile Views)
- Brand Outreach: Attract new drivers and customers by showcasing values and offerings (Measured by: New Users, Engagements, Brand Profile Views)
- Community Building: Establish a loyal, engaged driver base (Measured by: Engagement Rate, Video Views, Brand Content Impressions)
12-Month Campaign Results
Lead Generation & Hiring Performance
- +13.6% YoY Increase in Quality Lead Volume
- Lead Mix: 80% Direct / 20% Hybrid
- +36.8% YoY Increase in Hires
- -35.1% YoY Reduction in Cost per Lead (CPL)
- -29.1% YoY Reduction in Cost per Hire (CPH)
Video Advertising & Brand Growth
- +375.6% Increase in Organic Reach
- +3,976.8% Growth in Total Reach to New Unique Users
- +38,048.1% Increase in Brand Content Impressions
- +523.7% Increase in Community Engagement
- +1,154.4% Increase in Video Views
- +2,734.5% Growth in Brand Profile Views
The Takeaway
System Transport didn’t just fill trucks — they built a brand.
This campaign wasn’t just effective — it outperformed, proving that a video-first approach combined with a multi-channel strategy and measurable KPIs drives real, repeatable, scalable results.
Let this be your blueprint:
👉 Video-first storytelling + precision targeting + performance marketing = measurable success.
REQUEST A QUOTE
I need help with my driver recruitment strategy.
What our client says...
LACED Agency's teams are skilled marketing leaders and creative thinkers, who helped us get update our video presence online, boost our brand exposure to new drivers, and repaired online reputation. They did a great job shooting our terminals, trucks, and drivers, and created more content than we anticipated. They really know how to stretch a budget without sacrificing quality! After implementing LACED Agency's video strategies, we are now connecting better with our key audiences, driving advertising costs down while producing more hires at a lower rate, increasing our organic footprint and influence, and gaining a competitive edge over our competition. Highly recommend LACED Agency!
Director of MarketingSystem Transport 
Recruitment Advertising
GENERATE QUALITY & HIGH-PERFORMING CANDIDATES NOW!
Creative Production
- Campaign Ideation & Strategy
- Marketing Message
- Design & Development
- Creative Ads
- Landing Pages w/Data Capture
Video Services
- Video Shoot(s) @ Top Terminals (on location)
- Video Editing
- Motion Graphics
- Voiceover Talent Selection & Recording
- SoundFX
- Sound Design
- Video Optimization
Advertising Tactics
- Digital Display Ads
- Mobile Advertising
- Social Media Advertising
- Job Board Ads
- Search Marketing (PPC)
- Text & Voice Ads
- AI-Tech & Machine Learning
Media Management
- Media Buying, Negotiation, & Placements
- Campaign Management & Tracking
- Media Reporting & Analytics
- Media Analysis
- Strategic Recommendations
Media Reporting
- Daily Pulse Check Reporting
- Weekly Reports by Media Channel
- Lead Quality Reports
- Weekly Client Presentations
- Quarterly + Annual Reports
Campaign Creative
Behind The Scenes
Video Marketing
Driver Recruitment Video
Master Video with VO Talent Track
Driver Recruitment Video
Master Video – no VO
Brand Video
Who is System Transport?
Call-2-Action Video
CDL-A? Here’s How to Qualify!
Video Marketing
Drive Modern Trucks with System Transport!
Video Marketing
Experience Modern Dashboards!
Video Marketing
Great Home Time!
Video Marketing
Paid Training & Orientation
Video Marketing
Driver Interview Carlos Delgado Ramos
Video Marketing
Driver Interview Don Allen
Video Marketing
Driver Interview Donald Jones Part 1
Video Marketing
Driver Interview Donald Jones Part 2
Video Marketing
System Transport Driver leaves terminal with a Flatbed Load Ready to Deliver
Video Marketing
System Transport Driver hits the Open Road while hauling a Flatbed Load
Video Marketing
System Transport Driver Unhooks Trailer from Flatbed Truck
Video Marketing
System Transport Busy Flatbed Terminal
Video Marketing
System Transport Driver Tarping a Flatbed Load
Video Marketing
System Transport Modern Truck Gets a Wash
Video Marketing
System Transport Trucks Receives Tire Maintenance
Video Marketing
System Transport Terminal Logistics Office Team Makes the Magic Happen for Drivers
Video Marketing
System Transport Driver leaves terminal with a Flatbed Load Ready to Deliver
Video Marketing
System Transport Driver hits the Open Road while hauling a Flatbed Load
Video Marketing
System Transport Driver Unhooks Trailer from Flatbed Truck
Video Marketing
System Transport Busy Flatbed Terminal
Video Marketing
System Transport Flatbed Driver Hits The Open Road
Video Marketing
System Transport Celebrates July 4th!
How We Grow Your Fleet.
Driver Recruitment Advertising
Client Value: Full-Service Agency capabilities
Cost: Annual 12-Month Contract
Find the right people to fill your openings fast!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, social media, video marketing, audio storytelling, and advanced advertising techniques to deliver high-performing, top-quality candidates within 30-60 days.
POPULAR
Social Media
Marketing
Client Value: SMM Team of Experts; Full-Service
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
POPULAR
Carrier Branding & Reputation Management
Client Value: Full Service Agency capabilities
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies
and Fact Sheets.
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies
and Fact Sheets.
Retention
Strategy
Client Value: Full Service Agency capabilities
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
Expert
Team Members
Results-Driven
Approach
Streamlined
Execution
AWARD WINNING DIGITAL AGENCY RECOGNIZED BY
