Carrier Brand Building &
Social Outreach
Client: System Transport
Initiative:
Content Marketing Campaign; Social Media Marketing, Video Marketing, & Blogging
Establishing a well-defined brand is essential for enhancing business agility and adaptability in a dynamic market. System Transport, recognized as the leading flatbed carrier in the Western Region, was undergoing significant growth, which presented various challenges. Acknowledging the disparity in driver sentiment regarding their brand, System Transport found that unfavorable opinions were impacting their Driver Recruitment Campaigns. It became evident that social media was a primary channel for this negative feedback.
In response, LACED Agency devised a strategic nine-month social media campaign aimed at re-engaging the core audience while simultaneously expanding the brand’s reach to new demographics. The campaign’s objectives included fostering a thriving online community of dedicated truck drivers, strengthening brand credibility and reputation, and cultivating trust and influence within the trucking community for System Transport.
To achieve these goals, LACED Agency implemented a comprehensive Content Marketing Campaign that leveraged social media marketing, video storytelling, insightful blogging, and targeted paid social advertising where necessary. This approach is designed to reinforce System Transport’s position as a trusted leader in the industry.
Campaign Goals:
- Carrier Branding – Expand & Grow the brand’s audience to new users, new viewers of System Transport’s content (Measured by Organic Reach, Total Reach, Brand Content Impressions, Video Views, Brand Profile Views)
- Brand Outreach – Attract new customers and drivers by showcasing the brand’s values and key offerings (Measured by Organic Reach, Total Reach, Brand Profile Views, Brand Content Impressions)
- Soft Sales – Build a community of passionate and loyal truck drivers (Measured by Engagement, Brand Content Impressions, & Video Views)
Campaign Results:
- 375.60% Increase in Organic Reach
- 3,976.80% Total Reach to New Unique Users
- 38,048.10% Increase in Brand Content Impressions
- 523.70% Increase in Community Engagement
- 1154.40% Increase in Video Views
- 2734.50% Increase in Brand Profile Views
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What our clients say...
System Transport
Carrier Branding
Become Trusted & Influential While Building a Passionate Community of Loyal Truck Drivers
Strategy
- Campaign Strategy & Ideation
- Core Marketing Message(s) & Brand Value
- Determining Content Marketing Structure/Themes
- Determining Modular Video Formats
- Crafting the Game-Plan & Rollout (Planning/Deployment)
Social Channels Targeted
Creative Production
- Social Media Content Themes
- Copywriting
- Design
- Video Scriptwriting
- Video Storyboard Design
Social Media Marketing
- Social Media Monthly Content (No Ads)
- Social Media Management (Responses)
- Social Media Reporting (Monthly)
- Social Media Analysis & Recommendations
Video Services
- Video Editing
- Motion Graphics
- Voiceover Talent Selection & Recording
- SoundFX
- Sound Design
- Video Optimization
Social Advertising
- Boosted Posts (Paid Ads)
Content Marketing Campaign
Behind The Scenes
Video Marketing
Master Video with VO Talent Track
Driver Interview Carlos Delgado Ramos
System Transport Modern Truck Gets a Wash
System Transport Trucks Receives Tire Maintenance
How We Grow Your Fleet.
Driver Recruitment Advertising
Client Value: Full-Service Agency capabilities
Cost: Annual 12-Month Contract
Find the right people to fill your openings fast!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, social media, video marketing, audio storytelling, and advanced advertising techniques to deliver high-performing, top-quality candidates within 30-60 days.
Social Media
Marketing
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
Carrier Branding & Reputation Management
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies
and Fact Sheets.
Retention
Strategy
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
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Digitizing Your
Business Growth
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Digitizing Your
Business Growth
Expert
Team Members
Results-Driven
Approach
Streamlined
Execution
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