Driver Recruitment
Lead Generation

Client: Trans-System
Initiative: Lead Gen Advertising Campaign - Driver Recruitment

Trans-System selects LACED Agency as their Agency of Record (AOR) to manage their Driver Recruitment Campaigns throughout their west coast and southwest routes. Tasked with the goal of achieving optimal lead generation, data capture, and recruitment of truck drivers for their various fleets throughout the country, LACED Agency’s team got to work targeting (2) two goals; 

  1. Generate a high volume of qualified leads every month while reducing the costs of leads, resulting in a low CPL (Cost Per lead)
  2. Improve the quality of leads by identifying leads with a higher probability to close and targeting them to reduce costs around hires while increasing the volume of Hires. (Measured by # of HIRES / Acquisitions) 

LACED Agency increased the “quality” of leads by implementing a Lead Optimization Program that identified leads with a higher probability to close and targeted them. Our media team also nurtured great relationships with Media Partners to problem solve, collaborate, and achieve the best results and competitive packages while exploring ongoing innovations for Trans-System’s Campaigns. The outcome of these strategies was increased lead volume and hire numbers, while reducing the costs around CPL (Cost Per Lead) and CPH (Cost per hire) rates. This approach allows LACED Agency to make the current budget work harder and more effectively for Trans-System with greater results.

*LACED Agency offers many different packages for Paid Media & Advertising as well as Lead Generation & Data Capture Campaigns. We also offer a competitive monthly retainer package for AOR (Agency of Record) Clients that are ideal for clients who need extended support from all agency department talents at a competitive rate each month. Various Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.

B2B: Business to Business

Trucking & Logistics


Creative Production

Latest News

REDONDO BEACH, CALIF., Sept. 29, 2020 – “Transportation Leader Trans-System Selects LACED Agency as Agency of Record.”

Award-Winning Work

Davey Awards Gold

“Integrated Campaign-Marketing Effectiveness for Integrated Campaign”

1 of 2

W3 Awards Winner

“Campaigns-Marketing Effectiveness for Marketing”

2 of 2

Trans-System Transportation
Lead Generation

Driving Qualified Leads Into the Recruitment Funnel

Creative Production

  • Campaign Ideation & Strategy
  • Marketing Message
  • Design & Development
  • Landing Pages w/Data Capture

Advertising Tactics

  • Digital Display Ads
  • Mobile Advertising
  • Social Media Advertising
  • Job Board Ads
  • Search Marketing (PPC)
  • Text & Voice Ads

Media Management

  • Media Buying, Negotiation, & Placements
  • Campaign Management & Tracking
  • Media Reporting & Analytics
  • Media Analysis
  • Strategic Recommendations
  • Call-2-Action & Data Capture
  • Pay Per Click
  • + 43.62%
    *6-Month Campaign Comparing YOY Metrics
    Increase in Lead Volume
  • + 67.39%
    *6-Month Campaign Comparing YOY Metrics
    Increase in Hires
  • Outreach & Remarketing to Drivers
  • Sponsored Posts & Display Ads
  • - 12.28%
    *6-Month Campaign Comparing YOY Metrics
    Reduced Cost Per Hire
  • - 4.45%
    *6-Month Campaign Comparing YOY Metrics
    Reduced Cost Per Lead
  • Incentive Campaigns
  • Targeting Local Markets
  • Higher Quality Leads
    Increased The Hire Conversion Rate Significantly During 6-Month Campaign
  • Voice Drop
    Targeted Opt-In Driver Outreach

How We Can Work Together.

After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
  • Long-Term

Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.

  • Strategic

Engaged for a brand launch and/or campaign.

  • Quick

Contracted for extended digital support on a key project initiative.