Trans-System selects LACED Agency as their Agency of Record (AOR) to manage their Driver Recruitment Campaigns throughout their west coast and southwest routes. Tasked with the goal of achieving optimal lead generation, data capture, and recruitment of truck drivers for their various fleets throughout the country, LACED Agency’s team got to work targeting (2) two goals; 

1. Generate a high volume of qualified leads every month while reducing the costs of leads, resulting in a low CPL (Cost Per lead)
2. Improve the quality of leads by identifying leads with a higher probability to close and targeting them to reduce costs around hires while increasing the volume of Hires. (Measured by # of HIRES / Acquisitions) 

LACED Agency increased the “quality” of leads by implementing a Lead Optimization Program that identified leads with a higher probability to close and targeted them. Our media team also nurtured great relationships with Media Partners to problem solve, collaborate, and achieve the best results and competitive packages while exploring ongoing innovations for Trans-System’s Campaigns. The outcome of these strategies was increased lead volume and hire numbers, while reducing the costs around CPL (Cost Per Lead) and CPH (Cost per hire) rates. This approach allows LACED Agency to make the current budget work harder and more effectively for Trans-System with greater results.