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Increased Engagement & Lead Capture with Video Storytelling Client: TW Transport (Refrigerated & Heavy Haul freight) Initiative: Driver Recruitment Advertising / Lead Generation (12 month Campaign) Challenge TW Transport, a leading refrigerated and heavy haul carrier, faced a growing need to fill CDL-A driver positions across its terminals in the Western and Midwestern United States. …
Increased Engagement & Lead Capture with Video Storytelling Client: System Transport (#1 Flatbed carrier in the Western Region) Initiative: Driver Recruitment Advertising / Lead Generation / Branding (12 month Campaign) Challenge: Heavy growth brought driver shortages and mixed brand sentiment online Solution: A two-pronged, video-first campaign combining targeted YouTube ads and ongoing social content to …
Attracting & Retaining CDL-A Truck Drivers During a National Pandemic Client: Trans-System Initiative: Recruitment Advertising / Lead Generation In January 2020, LACED Agency launched a new brand campaign called “MAKE A MOVE IN 2020”. The aim was to attract and encourage driver applicants to choose Trans-System’s fleets for employment. To achieve this, LACED Agency implemented …
Building Trust, Influence, Authenticity, & Community Employer Brand Building Client: TW Transport / TWT Refrigerated Initiative: Employer Branding; Social Media Marketing, Video Marketing, & Blogging In a rapidly evolving and competitive market, having a strong and clearly defined brand is no longer a luxury—it’s a necessity. For TW Transport, a successful, family-owned carrier operating since …
Driving Lead Volume & Increasing Hires YOY Client: Trans-System Initiative: Recruitment Advertising / Lead Generation (12-month Campaign) Trans-System Engages LACED Agency for 12-Month Driver Recruitment Campaign Trans-System, a leading trucking carrier, partnered with LACED Agency to execute a 12-month driver recruitment campaign aimed at filling critical vacancies across terminal locations throughout the Western U.S. With …
Carrier Brand Building & Social Outreach Client: System Transport Initiative:Content Marketing Campaign; Social Media Marketing, Video Marketing, & Blogging Establishing a well-defined brand is essential for enhancing business agility and adaptability in a dynamic market. System Transport, recognized as the leading flatbed carrier in the Western Region, was undergoing significant growth, which presented various challenges. …
YouTube Video Advertising & Carrier Brand Building Client: System Transport Initiative: YouTube Video Advertising Campaign System Transport Accelerates Brand Awareness and Driver Recruitment with Targeted Video Campaign As System Transport continued to grow and onboard new customers, the company recognized the need to secure qualified flatbed drivers across key terminal locations. With a tight two-week …
A Digital Community Built For DIYers Client: Dremel & Home Depot Initiative: Digital Application Build + Video Marketing Dremel wanted to strengthen their longstanding partnership with HomeDepot, while simultaneously adding value to their customers’ day-to-day lives. Creating a digital community where DIYers (Do-It-Yourselfers) and DFMers (Do-It-For-Me-ers) alike, could connect with each other, share, learn, and …
Driving Show Attendance with Video & Social Media Marketing Client: UBM / Informa Markets / NY Summit Initiative: (ongoing) Multi-Year Campaign / Tradeshow Marketing In a multi-year partnership with NY Summit & UBM (and later Informa Markets via acquisition), LACED Agency was engaged to provide agency support to both the sales & marketing teams by …
Driving Show Attendance with Video & Social Media Marketing Client: UBM / Informa Markets Initiative: (ongoing) Multi-Year Campaign / Tradeshow Marketing In a multi-year partnership with UBM (and later Informa Markets via acquisition), LACED Agency was engaged to aid both the sales & marketing teams by driving attendance for the annual Licensing Show. LACED Agency …
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