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Increased Engagement & Lead Capture with Video Storytelling Client: TW Transport (Refrigerated & Heavy Haul freight) Initiative: 2022 Recruitment Advertising / Lead Generation (12 month Campaign) TW Transport, a refrigerated and heavy haul trucking carrier, engaged LACED Agency for driver recruitment advertising and lead generation services. TWT needed to advertise vacant truck driver roles for …
Increased Engagement & Lead Capture with Video Storytelling Client: System Transport (Flatbed freight) Initiative: 2022 Recruitment Advertising / Lead Generation (12 month Campaign) System Transport, the #1 Flatbed carrier in the Western Region, engaged LACED Agency for driver recruitment advertising and lead generation services. System Transport needed to advertise vacant flatbed driver roles for various …
Attracting & Retaining CDL-A Truck Drivers During a National Pandemic Client: Trans-System Initiative: Recruitment Advertising / Lead Generation In January 2020, LACED Agency launched a new brand campaign called “MAKE A MOVE IN 2020”. The aim was to attract and encourage driver applicants to choose Trans-System’s fleets for employment. To achieve this, LACED Agency implemented …
Building Trust, Influence, Authenticity, & Community Employer Brand Building Client: TW Transport / TWT Refrigerated Initiative: Employer Branding; Social Media Marketing, Video Marketing, & Blogging Having a well-defined brand can help your business to become more agile and adaptive in an ever-changing market landscape. TW Transport is a successful family-owned business that has been operating …
Driving Lead Volume & Increasing Hires YOY Client: Trans-System Initiative: 2021 Recruitment Advertising / Lead Generation (12-month Campaign) Trans-System, a trucking carrier, requested driver recruitment services for a 12-month campaign. With vacancies across the Western US, they needed quality driver applicants to fill openings in various terminals quickly. LACED Agency delivered targeted recruitment advertising and …
Carrier Brand Building & Social Outreach Client: System Transport Initiative:Content Marketing Campaign; Social Media Marketing, Video Marketing, & Blogging Having a well-defined brand can help your business become more agile and adaptive in an ever-changing market landscape. System Transport, the Western Region’s #1 Flatbed Carrier, was growing quickly – and with growth, comes challenge. System …
YouTube Video Advertising & Carrier Brand Building Client: System Transport Initiative: YouTube Video Advertising Campaign System Transport was growing, closing new customers, and looking to secure new drivers to service these customers in select terminal locations. They wanted to get their name out to new prospective flatbed drivers quickly within a 2-week period. Branding was …
A Digital Community Built For DIYers Client: Dremel & Home Depot Initiative: Digital Application Build + Video Marketing Dremel wanted to strengthen their longstanding partnership with HomeDepot, while simultaneously adding value to their customers’ day-to-day lives. Creating a digital community where DIYers (Do-It-Yourselfers) and DFMers (Do-It-For-Me-ers) alike, could connect with each other, share, learn, and …
Driving Show Attendance with Video & Social Media Marketing Client: UBM / Informa Markets / NY Summit Initiative: (ongoing) Multi-Year Campaign / Tradeshow Marketing In a multi-year partnership with NY Summit & UBM (and later Informa Markets via acquisition), LACED Agency was engaged to provide agency support to both the sales & marketing teams by …
Driving Show Attendance with Video & Social Media Marketing Client: UBM / Informa Markets Initiative: (ongoing) Multi-Year Campaign / Tradeshow Marketing In a multi-year partnership with UBM (and later Informa Markets via acquisition), LACED Agency was engaged to aid both the sales & marketing teams by driving attendance for the annual Licensing Show. LACED Agency …
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