In a multi-year partnership with NY Summit & UBM (and later Informa Markets via acquisition), LACED Agency was engaged to provide agency support to both the sales & marketing teams by driving attendance for the annual NY Summit, a B2B Conference for the top licensing leaders in the world. LACED Agency focused on creating original content and repackaging show content for Video & Social Media Campaigns; engaging key thought-leaders, licensing influencers, buyers, & brand attendee personas. We created interest among these groups by designing new content marketing each year to highlight top licensing news and session content, emerging trends for retailers, and successful brand stories. LACED utilized promotional posts, educational content, fun facts, and 1st hand testimonial posts. Video Marketing focused on Countdown Videos, Sizzle/Buzz Videos, What to Expect Videos, Why Attend Videos, and Edutainment Videos for new attendees.

The Digital Campaigns were distributed via a strategic game-plan that deployed on both social media and digital media channels. LACED implemented pre-show campaigns, during the show campaigns, and post-show campaigns – all designed to drive attendee leads up to the annual summit in New York, engage interest from licensing leaders worldwide, and lock in future attendees for next year’s show.