Make a Memorable
Entrance & Gain
Brand Influence
CANNABIS
B2C PRODUCTS
ENTERTAINMENT
SPORTS APPAREL
B2B PRODUCTS
RETAIL
Launch Your Brand
LACED Agency Brand Starter Kit™
Branding + Creating Evergreen Marcom + Digital Marketing
Full-Service Agency Capabilities.
Are you planning to launch a new brand or line of products in the market? Do you want to make a memorable entry that can help you drive sales, build influence, and engage the social community? Our team of experts can assist you in launching your brand or business with the LACED Agency Brand Starter Kit™. This package includes valuable services such as brand and marketplace research, a Go-to-Market strategy, an executable game plan, basic marketing communications for your brand, sales and retail collateral, digital and content marketing, advertising services, paid media launch, and tracking/reporting to measure the effectiveness of your campaign.sing services, paid media launch, and tracking/reporting to measure the effectiveness of your campaign.
We offer (3) three carefully designed packages to help organizations launch their brand at a reasonable price. Our LACED Agency Brand Starter Kit™ is perfect for growing, mid-sized organizations looking for a complete solution for launching their brand.
Package A
LACED Agency Brand Starter Kit™CALL FOR PRICING
1-Time Budget Investment
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Kick-off Call Together
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Brand & Marketplace Research
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Go-2-Market Strategy / Game Plan
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Brand Basics / Evergreen Assets
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Sales Marcom / Retail Collateral
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Content Marketing (60 days)
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Social Media Marketing (60 days)
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Reporting & Analytics
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Strategic Insights
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Client Meeting 1x monthly
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Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
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NO SETUP FEES
Package B
LACED Agency Brand Starter Kit™CALL FOR PRICING
1-Time Budget Investment
-
Kick-off Call Together
-
Brand & Marketplace Research
-
Go-2-Market Strategy / Game Plan
-
Brand Basics / Evergreen Assets
-
Sales Marcom / Retail Collateral
-
Content Marketing (60 days)
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Social Media Marketing (60 days)
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Online PR (60 days)
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Sponsored Content (30 days)
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Reporting & Analytics
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Strategic Insights
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Client Meeting 2x monthly
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Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
-
NO SETUP FEES
Package C
LACED Agency Brand Starter Kit™CALL FOR PRICING
1-Time Budget Investment
-
Kick-off Call Together
-
Brand & Marketplace Research
-
Go-2-Market Strategy / Game Plan
-
Brand Basic / Evergreen Assets
-
Sales Marcom / Retail Collateral
-
Content Marketing (60 days)
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Social Media Marketing (60 days)
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Online PR (60 days)
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Sponsored Content (30 days)
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Advertising / Paid Media (30 days)
-
Reporting & Analytics
-
Strategic Insights
-
Client Meeting 1x weekly
-
Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
-
NO SETUP FEES
What our clients say...
SUCCESS STORIES
Successful
Launch for CBD
Wellness Brand
*Successfully Launched to Market within 2.5 months
Launching a
Cannabis-Infused
Essential Remedies Brand
*Successfully Launched to Market within 2.5 months
Need something more specific?
Review all our Brand Launch Services.
What Brand Launch Services does LACED Agency offer?
BRAND LAUNCH
STRATEGY & PLANNING SERVICES
- Brand Research
Determine Marketplace & Competitors
Discovery + Strategic Assessment
Where do you stand in the marketplace? Who will be your competitors? What do they offer that you don’t? What are they doing that is working? What are they doing that is not working?
LACED Agency will conduct market research and provide your team with a comprehensive Brand Discovery Report to better understand the marketplace and where your brand will fit within it.
- Go-2-Market Strategy
Steps to Launching Your Brand
Inbound Marketing + Outbound Marketing / Advertising
Your Go-2-Market Strategy will be 360 degrees – complete from every angle. LACED Agency will work with your team to determine the best Inbound and Outbound Marketing Strategies to position your Brand ahead of the competition. For most brands – this means a package that is both budget-friendly and clearly defines marketing goals along with an executable game plan for your brand to launch successfully.
Services will include the following –
- Strategic Planning, Goals, Defining Action – We will be defining your business goals and how we will reach those; from messaging to look/feel to tactics and rollout (defining how inbound marketing strategy & outbound strategy/paid media will work for your brand)
- Target Audience – We will be determining WHO/WHOM your target audience is – breaking down profiles for each market & how best to reach them. (Target Market, Consumer Profiles, Goals & Objectives of reaching each group, looking at competitors, influencers, etc…)
BRAND LAUNCH
CREATIVE & TECHNICAL SERVICES
- Create Brand Basics
Evergreen Brand Collateral
Creative & Video Production
Now that you know the marketplace, you have a strategy and game-plan, it’s time to create the basic brand marcom you will need to market and advertise your new brand or product line.
Typically this can include any of the following brand basics:
- Logo design
- Package design
- Brand Website
- Digital Brand Guidelines
- Brand Video + Micro Product Videos
- Brand Digital Brochure (Downloadable, Sharable)
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Create Sales Marcom &
Retail Partner Collateral
Bringing Value to Partner Relationships for Your Brand
Branding + Creative & Video Production
It’s important to consider whether your brand is already being sold through retail distribution channels, or if you have a list of target places where you plan to sell your products. In either case, it’s crucial to create value for your retail partners and maintain strong relationships with them.
LACED Agency’s Brand Starter Kit™ can help with this by providing sales materials such as sell sheets, price sheets, flyers, leave-behind pieces, training materials, videos, and promotional materials.
BRAND LAUNCH
DIGITAL MARKETING SERVICES
- Content Marketing
What is Content Marketing exactly? Content Marketing simply refers to creating and promoting content assets to generate brand awareness, traffic growth, leads, and customers.
LACED Agency will collaborate with your team to create the following content marketing assets to build brand awareness, trust, and customer loyalty:
- Blog Posts
- E-books and whitepapers
- Infographics
- Video Marketing Content
- Audio Content
- Webinar Content
- E-Newsletters
Content Marketing helps nurture and convert leads, helps to educate potential customers – it’s scalable and long term and often cheaper in the long term. Content Marketing fuels word of mouth, builds trust with customers, and more than likely your competitors are already doing it. So why aren’t you? Let’s create something AMAZING together.
Content marketing is not about how many pieces you get out the door in a month.
It’s about how you impact your audience:
✅ How does it make them feel?
✅ How does it change the way they think?
✅ What problems does it solve for them?
✅ What actions does it guide them to take?
- Social Media Marketing
Connect & Engage with Your Community
Storytelling + Brand Building
Stories matter. Good ones make a difference.
Great brand content informs, entertains, and inspires. It builds online presence by cultivating credibility and trust while empathizing with your target audience. LACED Agency creates relevant brand content that starts conversations with prospective customers. We nurture discussions into relationships and, eventually, sales leads and customer acquisitions, by sharing great stories about your brand told through the right type of content, delivered at the right time on the right channels. The results are greater search presence, stronger brand awareness, and proven ROI.
What can you expect?
- LACED Agency will discuss and determine with your team the right channels to reach your audience (Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Rumble, TikTok, and Snapchat advertising platforms)
- We will listen to what social media users are saying so that we can learn how to properly position your brand offerings
- After social listening – we will create content that resonates and is shareable on social media
- We will launch your social media marketing campaigns
- We will measure their success, analyze what’s working and what’s not, and pivot as necessary to consistently improve
- Email Marketing
Did you know?
- 87% of brands say that email marketing is very critical to business success. (Litmus, 2023)
- 60% of respondents say that marketing emails have influenced their purchases. (Constant Contact, 2023)
LACED Agency can help you deliver your message, grow your business, and stay top of mind with your customers. Email Marketing is an easy and fast way to send professional newsletters, invitations, and special offers that look great on any device. Email is often used to promote content, discounts and events, as well as to direct people toward your brand or business website. The types of emails we might send in an email marketing campaign include:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing.
- Video Marketing
What is Video Marketing exactly? Video marketing describes the use of video content to promote or inform audiences about your brand and products. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, and more.
Did You Know?
- 92% of marketers believe that video will play an important role in marketing over the coming years. (Lemonlight, 2024)
- 79% of respondents indicated that they “Very much” or “Somewhat” enjoy watching video content from brands online, with less than 3% sharing that they don’t like watching brand video content at all. (Lemonlight, 2024)
LACED Agency will either repackage existing assets and/or create fresh video content for your brand launch. We are on a 1-stop shop for video marketing offering the following services:
- Digital & Promotional Spots
- Corporate Videos
- Brand Videos
- How-To Videos
- Edutainment Videos (Educational yet entertaining)
- Media Spots
- Event Coverage & Sizzle Reels
- Concept & Experimental
Let’s create something AMAZING together!
BRAND LAUNCH
PAID ADVERTISING SERVICES
-
Brand Advertising /
Paid Media Launch
Scale Quickly & Reach Target Audiences
Paid Advertising
Do you need to scale your brand launch quickly? Need a large number of eyeballs on your new brand launch? Our agency team will connect your brand to the right audiences fast!
There is no better way to scale fast than digital advertising! Our team of experts will reach, engage, and capture new target customers online utilizing advanced advertising technologies, data-driven techniques and targeting, and ad creative that resonates with your target audience.
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, and advanced advertising techniques to deliver exceptional customers to fill your sales pipeline!
- Online PR
Online PR involves obtaining earned coverage in digital publications, blogs, and other content-based websites. It’s similar to traditional PR, except that all the press is in the online space. LACED Agency’s team uses various channels to maximize your brand reach via online PR – here’s what you can expect:
- Reporter outreach via social media: Talking to journalists on X (formerly Twitter) can help build relationships and generate earned media opportunities for your company.
- Engaging online reviews of your company or product: If someone leaves a review about your company online, whether it’s positive or negative, you might feel inclined to ignore it. However, it’s important to engage with reviews as it can help you humanize your brand and convey strong messages that safeguard your reputation.
- Engaging comments on your personal website or blog: Responding to readers generates productive conversation around your industry, similar to how you’d respond to reviews of your company.
Ready for online PR? Let’s create something AMAZING together.
- Sponsored Content
Sponsored Content is premium content that a brand pays a publisher to create and distribute.
One of the most popular forms of sponsored content is influencer marketing, where a brand sponsors an influencer in its industry to publish posts or videos about the company on social media. Another form of sponsored content is a blog post or article focusing on a particular topic, service, or brand. LACED Agency looks for people or brands that align with your mission and feel like a natural fit with your business goals.
Why does Sponsored Content matter? Sponsored content can allow you to reach new audiences and gain valuable trust from prospective customers. But, unlike native ads, you don’t have to sacrifice your team’s bandwidth to create it.
BRAND LAUNCH
REPORTING & OPTIMIZATION SERVICES
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Deep Reporting, Analytics,
& Strategic Insights
Seamless Lead-Gen with CRM Integration
Reporting Dashboard + Visual Data Tools
How do you know if your brand launch worked or not? Tracking! The LACED Agency team will launch your Brand Campaigns and then; track, measure, analyze, report, and share data-driven recommendations on where to go next. Our data analysts are constantly working to gather, evaluate, and interpret data from reputable sources so that our clients feel informed and confident when making vital decisions to drive brand launch and lead generation outcomes.
Are you buried in past data? Our data & insights teams can transform raw data into meaningful and actionable insights. We use sophisticated analytics tools and methodologies to track and measure the effectiveness of brand launch campaigns, giving you a clear understanding of what works and where improvements can be made. Our insights help refine your sales strategies, enhancing efficiency and ensuring you attract the best customers.
- Search Engine Optimization (SEO)
Is your website appearing in search results when potential customers look for solutions you offer? If not, you may need help with Search Engine Optimization (SEO).
What is Search Engine Optimization (SEO) exactly? Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine result pages. This helps increase the amount of organic traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
There are several ways that LACED Agency will approach SEO to generate qualified traffic to your website. Our tactics include:
- On-page SEO – This type of SEO focuses on all of the content that exists “on the page” when looking at a website.
- Off-page SEO – This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. (ex: inbound links, publishers/media linking to you, guest posts on reputable sites, etc…)
- Technical SEO – This type of SEO focuses on the backend of your website, and how your pages are coded. (ex: Image compression, structured data, CSS file optimization, etc..)
How We Can Work Together.
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Long-Term
Partnership
Agency of Record
-
Strategic
Support
Monthly Retainers
-
Quick
Needs
Project
Based
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
HIRE LACED AGENCY AND START
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Expert
Team Members
Results-Driven
Approach
Streamlined
Execution
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