Launching a Wellness Cannabis-Infused Brand.
Client: The Root of It All™
Initiative: Go-2-Market Strategy, LACED Agency Brand Starter Kit™
The Root of It All™ is a product line of Cannabis-Infused Essential Remedies; tinctures and topical ointments designed for everyday wellness. LACED Agency successfully launched The Root of It All™ brand to market within 2.5 months using a strategic, scalable agency solution we like to call the LACED Agency Brand Starter Kit™. Delivering brand awareness, brand education, and driving customer acquisitions within key state & local markets, the LACED Agency Brand Starter Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the wellness brand. These marketing tactics educated and entertained consumers, budtenders, retailers, and sales teams introducing them to The Root of It All™ products while simultaneously driving consumer interest & foot traffic into legal-state retail locations where point-of-purchases happened.
*LACED Agency Brand Starter Kit™ is a Go-2-Market Strategy executed within 2-3 months that is both scalable and repeatable for brands looking to launch into new markets or expand their product lines. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.
B2B: Business to Business
B2C: Business to Consumer
Cannabis
Services
Go-2-Market Strategy
Marketing Campaign
Creative Production
Social Media
Video Services
Marketing Campaign
Creative Production
Social Media
Video Services
Award-Winning Work
Davey Awards Gold
“Integrated Campaign-Promotional & Branding for Integrated Campaign”
1 of 4Davey Awards Gold
“Campaign-Brand Strategy for Online Advertising & Marketing”
2 of 4Davey Awards Gold
“Online Film & Video-Other for Online Film & Video”
3 of 4W3 Awards Winner
“Campaigns-Integrated Campaign for Marketing”
4 of 4The Root of It All™ Brand Launch
LACED Agency Brand Starter Kit™
Brand Positioning
- Discovery & Research
- Go-2-Market Brand Strategy
- Regulatory Compliant Cannabis Brand Messaging / state-specific
B2C: Business To Consumer
- Brand & Product Videos
- Website Design & Development
- (SEO) Search Engine Optimization
- Landing Pages with Data Capture
- Email Marketing
- Content Marketing: Social Media & Blogging
B2B: Business To Business
- Sales Marcom: Flyers
- Sales Marcom: Digital Sales Sheets
- Sales Marcom: Budtender Training Manuals
- Digital Brand Guidelines (media & partners)
"LACED Agency's experience in B2C and B2B marketing is paramount for us. The unique balance they bring to the table from strategy to creative to technology are key in our success and speed to market," said Julie Raque, Vice President of Marketing for the Cannabistry team. "Their enthusiasm and passion were immediately present for bringing a sharpened level of marketing to the cannabis industry. They brought The Root of It All™ to life in a way we hadn't imagined; from creative storytelling to resourceful strategies, and data capture implementations. LACED complements our team's strengths. They are collaborative, responsive, and exceptional in delivering on time and on budget."
Julie RaqueVice President of Marketing 
"The cannabis industry is experiencing exponential growth. There's a clear need in the market for sophisticated brands that guarantee consistency and safety across their entire product line. The Root of It All™ delivers on that philosophy." said Scott Mandell, President of Cannabistry. "LACED Agency has been an instrumental partner in bringing our brand message to life. In a crowded wellness market, the LACED team allowed us to stand apart from the competition - delivering clear and concise messaging, beautiful creative, deploying smooth rollouts, and successfully implementing ways to connect, engage, and emotionally resonate with audiences who are looking to try cannabis-infused products for the first time. As a result, The Root of It All™ has quickly become a favorite brand with consumers looking for natural, holistic remedies for a wide variety of conditions impacting their everyday lives."
Scott MandellPresident
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"LACED Agency's experience in B2C and B2B marketing is paramount for us. The unique balance they bring to the table from strategy to creative to technology are key in our success and speed to market"
Julie RaqueVice President of Marketing
"LACED Agency has been an instrumental partner in bringing our brand message to life. In a crowded wellness market, the LACED team allowed us to stand apart from the competition"
Scott MandellPresident
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How We Can Work Together.
After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
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Long-Term
Partnership
Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.
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Strategic
Support
Engaged for a brand launch and/or campaign.
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Quick
Needs
Contracted for extended digital support on a key project initiative.
