Launching a Wellness Cannabis-Infused Brand.

Client: The Root of It All™
Initiative: Go-2-Market Strategy, LACED Agency Brand Starter Kit™

The Root of It All™ is a product line of Cannabis-Infused Essential Remedies; tinctures and topical ointments designed for everyday wellness. LACED Agency successfully launched The Root of It All™ brand to market within 2.5 months using a strategic, scalable agency solution we like to call the LACED Agency Brand Starter Kit™. Delivering brand awareness, brand education, and driving customer acquisitions within key state & local markets, the LACED Agency Brand Starter Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the wellness brand. These marketing tactics educated and entertained consumers, budtenders, retailers, and sales teams introducing them to The Root of It All™ products while simultaneously driving consumer interest & foot traffic into legal-state retail locations where point-of-purchases happened.
*LACED Agency Brand Starter Kit™ is a Go-2-Market Strategy executed within 2-3 months that is both scalable and repeatable for brands looking to launch into new markets or expand their product lines. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.

B2B: Business to Business

B2C: Business to Consumer



Go-2-Market Strategy
Marketing Campaign
Creative Production
Social Media
Video Services

Award-Winning Work

Davey Awards Gold

“Integrated Campaign-Promotional & Branding for Integrated Campaign”

1 of 4

Davey Awards Gold

“Campaign-Brand Strategy for Online Advertising & Marketing”

2 of 4

Davey Awards Gold

“Online Film & Video-Other for Online Film & Video”

3 of 4

W3 Awards Winner

“Campaigns-Integrated Campaign for Marketing”

4 of 4

The Root of It All™ Brand Launch

LACED Agency Brand Starter Kit™​

Brand Positioning

  • Discovery & Research
  • Go-2-Market Brand Strategy
  • Regulatory Compliant Cannabis Brand Messaging / state-specific

B2C: Business To Consumer

  • Brand & Product Videos
  • Website Design & Development
  • (SEO) Search Engine Optimization
  • Landing Pages with Data Capture
  • Email Marketing
  • Content Marketing: Social Media & Blogging

B2B: Business To Business

  • Sales Marcom: Flyers
  • Sales Marcom: Digital Sales Sheets
  • Sales Marcom: Budtender Training Manuals
  • Digital Brand Guidelines (media & partners)

How We Can Work Together.

After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
  • Long-Term

Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.

  • Strategic

Engaged for a brand launch and/or campaign.

  • Quick

Contracted for extended digital support on a key project initiative.