Sports Nutrition:
Hemp CBD Brand Launch

Client: WillPower Products
Initiative: Go-2-Market Strategy, LACED Agency Brand Starter Kit™

WillPower Products is a startup company that brings a unique line of industrial hemp dietary supplements for sports nutrition & fitness exercise to market. LACED Agency successfully launched the WillPower brand to market within 2.5 months using a strategic, scalable agency solution we like to call the LACED Agency Brand Starter Kit™. LACED developed the branding for the CBD line as well as product messaging. The LACED Agency Brand Starter Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the fitness and wellness brand. These marketing tactics were targeted to consumers, distributors, retailers, and sales teams; focused on introducing them to WillPower Products while simultaneously driving both interest from potential retailers & consumer foot traffic into retail locations where point-of-purchases happened.

*LACED Agency Brand Starter Kit™ is a Go-2-Market Strategy typically executed within 2-3 months; an agency package that is both scalable and repeatable for brands looking to launch into new markets & expand their product lines. Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.

B2B: Business to Business

B2C: Business to Consumer

CBD & Cannabis


Go-2-Market Strategy
Marketing Campaign
Creative Production
Social Media
Video Services

WillPower Products
Brand Launch

LACED Agency Brand Starter Kit™​

Brand & Product Positioning

  • Research & Discovery
  • Go-2-Market Strategy
  • WillPower MoodBoard Design
  • WillPower Logo Design
  • Regulatory Compliant Hemp CBD Marketing Message & Visuals
  • WillPower Package Design (3D CGI Modeling & Labels)

B2C: Business To Consumer

  • Brand & Product Videos
  • Website & eCommerce
  • (SEO) Search Engine Optimization
  • Email Marketing
  • Social Media Marketing
  • WillPower Apparel Design (Shirts & hats)

B2B: Business To Business

  • Sales Marcom: Flyers
  • Sales Marcom: Digital Sales Sheets
  • Sales Marcom: Retailer Pitch Deck

How We Can Work Together.

After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
  • Long-Term

Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.

  • Strategic

Engaged for a brand launch and/or campaign.

  • Quick

Contracted for extended digital support on a key project initiative.