Hemp CBD Brand Launch
Client: WillPower Products
Initiative: Go-2-Market Strategy, LACED Agency Brand Starter Kit™
WillPower Products is a startup company that brings a unique line of industrial hemp dietary supplements for sports nutrition & fitness exercise to market. LACED Agency successfully launched the WillPower brand to market within 2.5 months using a strategic, scalable agency solution we like to call the LACED Agency Brand Starter Kit™. LACED developed the branding for the CBD line as well as product messaging. The LACED Agency Brand Starter Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the fitness and wellness brand. These marketing tactics were targeted to consumers, distributors, retailers, and sales teams; focused on introducing them to WillPower Products while simultaneously driving both interest from potential retailers & consumer foot traffic into retail locations where point-of-purchases happened.
B2B: Business to Business
B2C: Business to Consumer
CBD & Cannabis
Brand & Product Positioning
B2C: Business To Consumer
B2B: Business To Business
How We Can Work Together.
Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.
Engaged for a brand launch and/or campaign.
Contracted for extended digital support on a key project initiative.