Accelerate Your
Hiring Success Now!
HEALTHCARE
HOSPITALITY
EDUCATION
TRANSPORTATION
RETAIL
TECH EMPLOYEES
Grow Your
Recruitment Efforts
Lead Generation + Paid Advertising
Full Service Agency Capabilities.
Is your business growing? Our recruitment agency team will find the right people to fill your openings! Our team of experts ensures your business targets, reaches, engages, and successfully captures quality candidates that convert to high-performing employees, nurses, retail workers, warehouse workers, airline pilots, CDL-A truck drivers, hospitality workers, technology employees, college or trade school students, and more!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, and advanced advertising techniques to deliver exceptional candidates and fill your openings! We generate high-performing, top-quality candidates to your lead funnel within 30-60 days.
LACED Agency
Recruitment Media Kit™
Choose from (3) three packages, each carefully designed to provide a full recruitment advertising solution at a reasonable price, for growing organizations.
Package A
LACED Agency Recruitment Media Kit™CALL FOR PRICING
Monthly Media Retainer
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Kick-off Call Together
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Media Strategy
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Creative Ads
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Smart Landing Pages
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Seamless Lead Integration w/ ATS
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Media Buying/Placement
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Media Management
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Reporting & Analytics
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Strategic Insights
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Client Meeting 1x monthly
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Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
-
NO SETUP FEES
Package B
LACED Agency Recruitment Media Kit™CALL FOR PRICING
Monthly Media Retainer
-
Kick-off Call Together
-
Media Strategy
-
Creative Ads
-
Video Ads
-
Smart Landing Pages
-
Seamless Lead Integration w/ ATS
-
Media Buying/Placement
-
Media Management
-
Reporting & Analytics
-
Strategic Insights
-
Client Meeting 2x monthly
-
Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
-
NO SETUP FEES
Package C
LACED Agency Recruitment Media Kit™CALL FOR PRICING
Monthly Media Retainer
-
Kick-off Call Together
-
Media Strategy
-
Creative Ads
-
Video Ads
-
Smart Landing Pages
-
Seamless Lead Integration w/ ATS
-
Media Buying/Placement
-
Media Management
-
Applicant Nurture
-
Reporting & Analytics
-
Strategic Insights
-
Client Meeting 1x weekly
-
Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
-
NO SETUP FEES
What our clients say...
SUCCESS STORIES
+3,976.80%
Increase Reaching
New Unique Users
*Branding / Content Marketing Campaign, Specialty Targeting US
Need something more specific?
Review our Recruitment Advertising Services.
What Recruitment Advertising Services does LACED Agency offer?
What Recruitment Marketing Services does LACED Agency offer?
ADVERTISING BASICS
- Paid Media Strategy
Determine Marketplace & Target Audience
Discovery + Strategic Assessment
Paid media offers a significant advantage as it allows access to various platforms and ad types. This means that if you know which websites, social media platforms, and devices your target audience uses, you can easily reach them through different channels, including (but not limited too) Search Engine Advertising (PPC), Display Advertising, Paid Social Media Advertising, and Video Advertising.
At LACED Agency, we work closely with your team to determine the best advertising strategy that aligns with your business goals. We answer questions such as: what paid media channels are your competitors using, what is your overall goal, what is your budget, and who is your target audience.
When you partner with LACED Agency for your Paid Media Strategy, you can expect an easy-to-understand paid media strategy and an executable game plan.
-
Creative Ads that
Resonate with Candidates
Job Ads that Drive CTR’s
Creative Production (Imagery + Video)
Our creative team is fast, focused, and affordable. Let us handle your advertising ads by delivering stunning creative visuals – from beautiful brand imagery to 15sec social video creative for STORIES & feeds.
Our team of writers communicates your message in a meaningful way that will resonate and drive engagement among your target audiences. Our design and video teams bring fresh eyes to your brand; delivering both original ads and repackaged ads to resonate and get you the click-throughs you need to attract, capture, and convert qualified applicants.
- Media Buying & Relationships
Because the Right People Matter
Nurturing + Building Long-Industry Relationships
Today’s media landscape demands media partners that are trustworthy, accessible, transparent, responsive, and open to new ideas. LACED Agency has been building strong media relationships since 2004, and our partners are among the best in the business. We work as a team to ensure that your campaign performs at its best every month. We keep in regular communication, hold scheduled meetings, and review reports to help us meet your goals, address any issues, and exchange ideas.
With our competitive buying power, our media relationships ensure that your advertising is displayed positively, consistently, and credibly, leading to exceptional results.
DIGITAL ADVERTISING
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Targeted Advertising
Data-Driven Technologies
Drive Qualified Applicants
Branding + Digital Data-Driven Advertising
Our recruitment agency team will find the right people to fill your openings! Our team of experts ensures your business targets, reaches, engages, and successfully captures quality candidates that convert to high-performing employees, students, nurses, retail workers, warehouse workers, airline pilots, driver applicants, and more!
Expect quality candidates within 30-45 days with LACED Agency’s recruitment team. We utilize the power of data-driven marketing, AI technologies, machine learning, and advanced advertising techniques to deliver exceptional candidates and fill your openings!
- (PPC) Search Advertising
Imagine Your Brand Where/When People are Searching
Pay Per Click / Paid Search Advertising
Looking beyond keyword search alone can greatly benefit your PPC media campaign. Utilizing a mix of search engines such as Google, Yahoo, Bing, and even smaller engines like DuckDuckGo and Brave can help broaden your reach. A good search strategy requires a specialized focus to achieve campaign success. For over a decade, LACED Agency has delivered the best search expertise available.
- Google Ads
- Bing Ads
Our search methodology combines proven search engine best practices with new audience targeting optimizations to create unique quarterly growth plans tailored to your paid search budget. By managing search accounts with 1st-3rd party audience data and a focus on behavioral remarketing, we understand how audience context affects the consumer journey. This enables us to constantly achieve goal-based results for a variety of brands and business verticals.
- Paid Social Media Advertising
Reach Potential Customers Quickly
Branding + Social Media Paid Advertising
Social media platforms have become more advanced than ever and are now the primary means of human connection and data collection. They provide a direct two-way dialogue between customers and brands. Our media team is dedicated to delivering personalized, effective, and timely creative solutions to capture the best candidates for your job openings.
Our media team is dedicated to delivering personalized, effective, and timely creative solutions with access to Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Rumble, TikTok, and Snapchat advertising platforms. We make sure that your employment brand message is not only seen but also engaged with, interacted with, and most importantly, shared within social media among quality candidates.
- Broadcast & CTV Advertising
Imagine Your Brand Where/When People are Watching
Classic TV & Connected TV Advertising (Streaming)
To fill a large number of positions, you need a pool of quality candidates. Sometimes the best place to do that is TV. At LACED Agency, whether you want to advertise on traditional broadcast TV or the latest streaming channels on Connected TV (CTV), our experienced team will work closely with you and our top media partners to create campaigns that are strategic, data-driven, and accountable. This means you can be confident that your advertising budget is being used effectively, and you’ll see real results.
What is CTV Advertising? Today’s audiences are streaming their favorite shows across a variety of devices and services, so brands should consider how to connect with these consumers where they’re watching. CTV Advertising and Amazon Streaming TV advertising can help them get started.
Why should your brand consider CTV Advertising? CTV Advertising can help brands reach audiences where they are already consuming content. It’s a form of digital advertising that can expand brand reach beyond shoppers in physical or online stores to audiences who are viewing content in a variety of places on websites and within videos. CTV Video Advertising can help advertisers expand their reach beyond linear TV to the cord-cutters and cord-nevers who are streaming their entertainment instead. There are a variety of places where the ad could be shown, in content such as premium TV shows, apps that stream news videos, or Twitch livestreams via the Internet.
TRADITIONAL ADVERTISING
- Traditional Advertising
Reach Potential Candidates Quickly
Branding + Traditional Paid Advertising
What is old is new again – often times what is least expected to work, works the best with certain audiences. If your employment brand has a special need to fill and a unique audience – print advertising may be in your media mix strategy. The LACED Agency team delivers beautiful ads with clear call-to-actions, tracked throughout the media ecosystem, ensuring quality candidates hit your recruitment funnel.
- Outdoor Advertising
Reach Potential Candidates Quickly
Branding + Traditional Paid Advertising
Localized hiring needs often require localized solutions – and that can mean outdoor advertising where your employment openings need to be filled most. The LACED Agency media team can help you with all your outdoor advertising needs, whether it’s digital billboards in busy city streets, static billboards along highways, gas station and store interfaces, or outdoor signage. We create vibrant visuals that capture people’s attention and start conversations, no matter where they are.
MEDIA CAMPAIGN REPORTING
-
Deep Reporting, Analytics,
& Strategic Insights
Seamless ATS Integration
Custom Dashboard + Visual Tools
Our team of data analysts are constantly working to gather, evaluate, and interpret data from the right sources so that our clients feel informed and confident when making key decisions to drive recruitment outcomes. The LACED Agency team will launch your Recruitment Campaigns, track, measure, analyze, report, and share data-driven recommendations on where to go next.
Buried in data? Our data & insights teams can transform raw data into meaningful and actionable insights. We use sophisticated analytics tools and methodologies to track and measure the effectiveness of your recruitment campaigns, giving you a clear understanding of what works and where improvements can be made. Our insights help refine your talent acquisition strategies, enhancing efficiency and ensuring you attract the best candidates.
For AOR Clients, LACED Agency creates custom, real-time metrics dashboards with robust, thorough data streams – so you can track candidates through the search and application process.
EMPLOYMENT BRAND MARKETING
-
Employment
Branding
Build Your Employment Brand
Branding + Digital Marketing
An employer brand that resonates is about defining the essence of your company — both how it’s unique and what it stands for — and aligning that with the candidates you want to attract. It communicates that your organization is a worthy employer, which boosts recruitment efforts, employee engagement, and retention.
Done well, employer branding will spark buzz around your company, which will attract motivated job seekers and build an army of happy employees.
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Retention Strategies
Nurturing Your Team
Retain & Invest in Your Current Talent Roster
Communications + Digital Marketing
Employee turnover derails an organization’s success and growth plans. If there’s one thing we’ve learned from the past few years, it’s that people are willing to take risks to find happiness at work. Rather than watching them leave, you can take control of your employee experience, help people feel happy and fulfilled at your organization, and reap all the benefits of employee retention.
LACED Agency’s team of experts provides a variety of different retention and nurture strategies; programs that build trust and loyalty and enhance training among your current employees. You can expect…
- Stronger company culture
- Higher employee engagement
- Retained institutional knowledge
- Reduced training costs
- Increased revenue
- Decreased hiring and recruiting costs
- Improved customer experience
-
Hiring Events
(Physical & Online)
Reach & Personally Engage Candidates Quickly
Branding + Recruitment Marketing
Planning a successful recruitment event involves clear communication, effective promotion, and creating a conducive environment for meaningful interactions. Whether it’s an online event or an event in a physical location – LACED Agency will take key steps that include venue reservation, content creation, event promotion, logistics planning, tech setup, and post-event follow-up to ensure your hiring event is successful.
Why Hiring Events? Hiring events help expand the talent pool and enhance the company’s employer brand.
Content marketing is not about how many pieces you get out the door in a month.
It’s about how you impact your audience:
✅ How does it make them feel?
✅ How does it change the way they think?
✅ What problems does it solve for them?
✅ What actions does it guide them to take?
- Content Marketing
What is Content Marketing exactly? Content Marketing simply refers to creating and promoting content assets to generate brand awareness, traffic growth, leads, and customers.
LACED Agency will collaborate with your team to create the following content marketing assets to build brand awareness, trust, and customer loyalty to your employment brand:
- Blog Posts
- E-books and whitepapers
- Infographics
- Video Marketing Content
- Audio Content
- Webinar Content
- E-Newsletters
Content Marketing helps nurture and convert leads/applicants, helps to educate potential applicants – it’s scalable and long term and often cheaper in the long term. Content Marketing fuels word of mouth, builds trust with customers, and more than likely your competitors are already doing it. So why aren’t you? Let’s create something AMAZING together.
- Social Media Marketing
Connect & Engage with Your Community
Storytelling + Brand Building
Stories matter. Good ones make a difference.
Great brand content informs, entertains, and inspires. It builds online presence by cultivating credibility and trust while empathizing with your target audience. LACED Agency creates relevant brand content that starts conversations with prospective customers. We nurture discussions into relationships and, eventually, sales leads and customer acquisitions, by sharing great stories about your brand told through the right type of content, delivered at the right time on the right channels. The results are greater search presence, stronger brand awareness, and proven ROI.
What can you expect?
- LACED Agency will discuss and determine with your team the right channels to reach your audience (Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Rumble, TikTok, and Snapchat advertising platforms)
- We will listen to what social media users are saying so that we can learn how to properly position your brand offerings
- After social listening – we will create content that resonates and is shareable on social media
- We will launch your social media marketing campaigns
- We will measure their success, analyze what’s working and what’s not, and pivot as necessary to consistently improve
- Email Marketing
Did you know?
- 87% of brands say that email marketing is very critical to business success. (Litmus, 2023)
- 60% of respondents say that marketing emails have influenced their purchases. (Constant Contact, 2023)
LACED Agency can help you deliver your message, grow your business, and stay top of mind with your customers. Email Marketing is an easy and fast way to send professional newsletters, invitations, and special offers that look great on any device. Email is often used to promote content, discounts and events, as well as to direct people toward your brand or business website – but it is also a valuable tool for branding and retention with current staff. The types of emails we might send in an email marketing campaign include:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing.
- Internal Email Newsletter to Current Staff (Retention)
- Video Marketing
What is Video Marketing exactly? Video marketing describes the use of video content to promote or inform audiences about your brand and products. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, and more.
Did You Know?
- 92% of marketers believe that video will play an important role in marketing over the coming years. (Lemonlight, 2024)
- 79% of respondents indicated that they “Very much” or “Somewhat” enjoy watching video content from brands online, with less than 3% sharing that they don’t like watching brand video content at all. (Lemonlight, 2024)
LACED Agency will either repackage existing assets and/or create fresh video content for your employment brand marketing needs. We are on a 1-stop shop for video marketing offering the following services:
- Digital & Promotional Spots
- Corporate Videos
- Brand Videos
- How-To Videos
- Employee Testimonials
- Day in the Life Videos
- Edutainment Videos (Educational yet entertaining)
- Media Spots
- Event Coverage & Sizzle Reels
- Concept & Experimental
Let’s create something AMAZING together!
How We Can Work Together.
-
Long-Term
Partnership
Agency of Record
-
Strategic
Support
Monthly Retainers
-
Quick
Needs
Project
Based
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
Expert
Team Members
Results-Driven
Approach
Streamlined
Execution
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