Driver Recruitment
Lead Generation
Client: Swift Transportation
Initiative: Lead Gen Advertising Campaign - Driver Recruitment
Swift Transportation selects LACED Agency as their Agency of Record (AOR) to manage their Driver Recruitment Campaigns nationwide. Tasked with the goal of achieving optimal lead generation, data capture, and recruitment of truck drivers for their various fleets throughout the country, LACED Agency’s team got to work targeting (2) two goals;
- One being to generate a high volume of qualified leads at a low CPL (Cost Per lead)
- Second to improve the quality of leads by identifying leads with a higher probability to close and targeting them.
LACED Agency increased the “quality” of leads by implementing a Lead Optimization Program that identified leads with a higher probability to close and targeted them. Our media team also nurtured great relationships with Media Partners to problem solve, collaborate, and achieve the best results and competitive packages while exploring ongoing innovations for Swift’s Campaigns. The outcome of these strategies was increased lead volume and hire numbers, while reducing the costs around CPL (Cost Per Lead) and CPH (Cost per hire) rates. This approach allows LACED Agency to make the current budget work harder and more effectively for Swift with greater results.
FAST FACTS @ WORK:
- B2B: Business to Business
- Industry: Trucking & Logistics
- Focus: Lead Gen Advertising Campaign – Driver Recruitment
Award-Winning Work
W3 Awards Winner
“Best Integrated Campaign”
Driver Recruitment
1 of 5W3 Awards Winner
“Best Marketing Effectiveness”
Driver Recruitment
2 of 5W3 Awards Winner
“Best Media & Banner Campaign”
Driver Recruitment
3 of 5Davey Awards Winner
“Marketing Effectiveness”
Best Integrated Campaign
Driver Recruitment
4 of 5Davey Awards Winner
“Marketing Effectiveness”
Online Marketing
Driver Recruitment
5 of 5Swift Transportation Lead Generation
Creative Production
- Campaign Ideation & Strategy
- Marketing Message
- Design & Development
- Landing Pages w/ Data Capture
- Ran (4) Four Campaigns, refreshing creative every 6 months resulting in increased CTRs on all media campaigns
Advertising Tactics
- Digital Display Ads
- Mobile Advertising
- Social Media Advertising
- Job Board Ads
- Search Marketing (PPC)
- Experimental Ads
Media Management
- Media Buying & Negotiation
- Campaign Management & Tracking
- Media Reporting & Analytics
- Media Analysis
- Strategic Recommendations
What our clients say...
How We Can Work Together.
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Long-Term
Partnership
Agency of Record
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Strategic
Support
Monthly Retainers
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Quick
Needs