Cannabis / Wellness
Brand & Product Video

Client: The Root of It All™
Initiative: Edutainment - Brand & Product Video

The Root of It All™ is a product line of Cannabis-Infused Essential Remedies; tinctures and topical ointments designed for everyday wellness. LACED Agency successfully launched The Root of It All™ brand to market within 2.5 months using a strategic, scalable agency solution we like to call the LACED Agency Brand Starter Kit™. Creating a Brand & Product Video was a key component of that strategy.

LACED Agency created an original Brand & Product Video designed for brand awareness, brand education, entertainment, and multi-marketing usage. Our Video Department created a concept that was modular in structure; allowing the brand’s marketing team the ability to utilize one video in many different ways. LACED created the concept, wrote the script, executed/directed a video shoot, implementing stock footage where it was needed to keep costs down. LACED Agency handled all aspects of post production as well; directing and recording voice over talent, soundFX, motion graphics, editing, and video optimization. The end result was a brand and product video that could be played in its entirety at tradeshows and events; while micro-video cuts of key sections could be used as stand-alone “product videos” and “key selling point videos” among multi-marketing channels.
*LACED Agency offers many different packages for Video Creation as well as Video Marketing Campaigns. We also offer a competitive monthly retainer package for AOR (Agency of Record) Clients. These AOR Packages are ideal for clients who need extended support at a competitive rate each month, over a 12-month+ period of time or more – utilizing all agency department talents. Various Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.

B2B: Business to Business

B2C: Business to Consumer



Creative Production
Video Services

Award-Winning Work

Davey Awards Gold

“Online Film & Video-Other for Online Film & Video”

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The Root of It All™
Brand & Product Video

Driving Brand & Product Awareness with Edutainment Video(s)


  • Concept & Ideation
  • Marketing Message
  • Determining Modular Video Structure
  • Determining Distribution of Video - online & offline channels

Creative Production

  • Scriptwriting
  • Storyboard

Video Production

  • Video Product Shoot
  • VO - Voiceover
  • Video Editing
  • Motion Graphics
  • SoundFX
  • Sound Design
  • Video Optimization

How We Can Work Together.

After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
  • Long-Term

Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.

  • Strategic

Engaged for a brand launch and/or campaign.

  • Quick

Contracted for extended digital support on a key project initiative.