Optimizing Sales Marcom with a Digital Catalog

Client: Bosch Rexroth
Initiative: Rexroth iPad Digital Catalog

Rexroth tasked LACED Agency with creating a digital solution for their Sales Marcom which consisted of 8 different print catalogs full of product offerings. As you can imagine, changes or new product launches were expensive due to the reprint and redistribution of these catalogs for every change made.  Rexroth needed a digital solution that would not only lower the hard costs of print catalogs, but also provide a tool for their sales teams, and a more engaging product experience for customers. LACED created a digital catalog that dynamically updated products and updates when connected to Wi-Fi. The methodology behind the iPad app is X, Y, Z — or 3Dimensial axis thinking. Using a 3D visual approach, LACED created an opening sequence video, to introduce users to the functionality of the iPad app in an entertaining way. We used motion design and morphed the final sequence into the visual navigation of the iPad app. Staying within the strict brand guidelines and maintaining brand consistency with Rexroth’s pre-existing Marcom, LACED organized over 3000 products into an easy-to-use iPad app, that was rolled out successfully to sales teams nationwide. 

*LACED Agency offers many different packages for Digital Application Builds as well as Marketing Campaigns. Let us help you optimize your Sales Marcom! We also offer a competitive monthly retainer package for AOR (Agency of Record) Clients. These AOR Packages are ideal for clients who need extended support at a competitive rate each month, over a 12-month+ period of time or more – utilizing all agency department talents. Various Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.

B2C: Business to Consumer

Manufacturing

Services

Marketing Strategy
Creative Production
Technical Development

Rexroth iPad
Digital Catalog

Optimizing Sales Marcom with a Digital Catalog

Strategy

  • Concept & Ideation
  • Marketing Message
  • Determining Modular Digital Catalog Structure
  • Crafting the Game-plan & Sales Team Rollout

Creative Production

  • Scriptwriting
  • Storyboard Design
  • App Design
  • Video Animation
  • App Technical Development
  • Database Development

The Results

  • 5 ★★★★★ App Rating
  • Significantly Reduced Print Catalog Costs
  • Significant Increases in Overall Sales for 90days during the launch
  • Favorable Customer & Distributor Feedback
  • Easy product updates with Seamless Integration to back-end CMS

How We Can Work Together.

After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
  • Long-Term
    Partnership

Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.

  • Strategic
    Support

Engaged for a brand launch and/or campaign.

  • Quick
    Needs

Contracted for extended digital support on a key project initiative.