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Upgrade Your Brand or Business
LACED Agency Brand Refresh Kit™
Branding + Creative Services + Digital Marketing + Paid Advertising
Full-Service Agency Capabilities.
Need a new look for a modern audience? Our advertising agency and marketing team of experts help you refresh and relaunch your brand or business with the latest design, automation technologies, and software upgrades. Whether it’s a website redesign, landing page refresh, re-branding product lines, revamped marcom, reworked e-commerce, re-packaged video storytelling, or revamped sales materials & strategy – together, we can create something amazing!
We offer (3) three carefully designed packages to help organizations re-launch their brand at a reasonable price. Our LACED Agency Brand Refresh Kit™ is perfect for classic organizations looking for a complete solution to refresh their brands and relaunch to today’s market.
Package A
LACED Agency Brand Refresh Kit™CALL FOR PRICING
1-Time Budget Investment
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Kick-off Call Together
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Brand & Marketplace Research
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Go-2-Market Strategy / Game Plan
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Refresh Brand Basics / Evergreen Assets
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Refresh Sales Marcom / Retail Collateral
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Re-launch Digital & Content Marketing
(60 days Campaign) -
Reporting & Analytics
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Strategic Insights & Recommendations
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Client Meeting 1x monthly
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Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
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NO SETUP FEES
Package B
LACED Agency Brand Refresh Kit™CALL FOR PRICING
1-Time Budget Investment
-
Kick-off Call Together
-
Brand & Marketplace Research
-
Go-2-Market Strategy / Game Plan
-
Refresh Brand Basics / Evergreen Assets
-
Refresh Sales Marcom / Retail Collateral
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Re-launch Digital & Content Marketing
(60 days Campaign) -
Advertising / Paid Media
(30 days Campaign) -
Reporting & Analytics
-
Strategic Insights & Recommendations
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Client Meeting 2x monthly
-
Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
-
NO SETUP FEES
Package C
LACED Agency Brand Refresh Kit™CALL FOR PRICING
1-Time Budget Investment
-
Kick-off Call Together
-
Brand & Marketplace Research
-
Go-2-Market Strategy / Game Plan
-
Refresh Brand Basics / Evergreen Assets
-
Refresh Sales Marcom / Retail Collateral
-
Re-launch Digital & Content Marketing
(60 days Campaign) -
Advertising / Paid Media
(60 days Campaign) -
Reporting & Analytics
-
Strategic Insights & Recommendations
-
Client Meeting 1x weekly
-
Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
-
NO SETUP FEES
SUCCESS STORIES
Successfully Re-Launching
a Sports Apparel Brand
Need something more specific?
Review all our BRAND REFRESH Services.
What Brand Refresh Services does LACED Agency offer?
BRAND REFRESH
STRATEGY & PLANNING SERVICES
- Brand Refresh Research
Determine Your Marketplace & Your Competitors
Discovery + Strategic Assessment
Is your business struggling to attract new customers and keep up with the fast pace of today’s market? If so, it might be time for your brand to get a new look that appeals to modern audiences. Many classic and legacy brands find it difficult to keep up with customers’ changing needs and preferences. Therefore, it is important to refresh your brand from time to time and ensure it remains relevant to your target audience. LACED Agency can help you with this.
We will conduct research to analyze your brand’s position in the current marketplace. This research will involve identifying your competitors, their offerings, and what they are doing to succeed or fail. After conducting the research, we will provide your team with a comprehensive report, called the Brand Discovery Report, to help you better understand where your refreshed brand will fit within the market.
Based on our findings, potential solutions may include redesigning your brand’s look or implementing new automation technologies or software upgrades to increase efficiency. Once we have discussed the findings and agreed on an overall direction, LACED Agency will develop a relaunch plan for your brand to go to market again.
- Go-2-Market Strategy
Steps to Re-Launching Your Brand
Inbound Marketing + Outbound Marketing / Advertising
Our Go-to-Market Strategy at LACED Agency will provide complete coverage from every angle. We will collaborate with your team to determine the most effective Inbound and Outbound Marketing Strategies to position your brand ahead of the competition. For most brands, this means a budget-friendly package that clearly defines marketing goals and an executable game plan for a successful launch.
Services will include the following –
- Strategic Planning, Goals, Defining Action – We will be defining your business goals and how we will reach those; from messaging to look/feel to tactics and rollout (defining how inbound marketing strategy & outbound strategy/paid media will work for your brand)
- Target Audience – We will be determining WHO/WHOM your target audience is – breaking down profiles for each market & how best to reach them. (Target Market, Consumer Profiles, Goals & Objectives of reaching each group, looking at competitors, influencers, etc…)
BRAND REFRESH
CREATIVE & TECHNICAL SERVICES
- Refresh Brand Marcom
Refresh Evergreen Brand Collateral
Creative & Video Production
It’s time to update your brand’s marketing and advertising to meet the expectations of today’s customers in the current marketplace. LACED Agency will be refreshing your brand basic marcom.
Typically this can include any of the following brand basics:
- Refreshed Logo design
- Refreshed Package design
- Redesigned Brand Website
- Refresh Digital Brand Guidelines
- Repackaged Brand Video + Micro Product Videos
- Refreshed Brand Digital Brochure (Downloadable, Sharable)
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Refresh Sales Marcom &
Retail Partner Collateral
Bringing Value to Partner Relationships for Your Brand
Branding + Creative & Video Production
Will you be selling your brand on the same channels today as you did decades ago? Maybe. Maybe not.
No matter where you are selling – retail, partner, or influencer channels – it’s crucial to create value for your partners and maintain strong relationships with them. LACED Agency’s Brand Refresh Kit™ can help with this by providing refreshed sales materials such as sell sheets, price sheets, flyers, leave-behind pieces, training materials, videos, and promotional materials for your refreshed brand or product line.
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Refresh Marketing Software
& Automation Tools
How do you do more with less? Simple! Automation.
LACED Agency can assist your team in identifying the most suitable marketing automation tools to simplify your marketing operations. By using software that automates routine marketing tasks, your team can save valuable time and focus on other important tasks. Many marketing departments can automate repetitive tasks, such as:
- Email newsletters
- Social media post-scheduling
- Lead-nurturing workflows
- Campaign tracking and reporting
By freeing up time, your brand team can focus on leading, strategizing, and creating the next big campaign to drive more customers through your sales funnel. Ready? Let’s create something AMAZING together.
BRAND REFRESH
DIGITAL MARKETING SERVICES
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Refresh Inbound Marketing Campaigns & Collateral
ReConnect & ReEngage with Your Community
New Storytelling + Refreshed Brand Building
Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and whitepapers. This content is interesting, informative, adds value, creating a positive connection in the eyes of the consumer, thus making them more likely to engage with your brand and buy the product. So it costs less and has better a ROI.
You will attract new business when the LACED Agency team re-packages compelling content that’s designed specifically for members of your target market. These thoughtful and targeted campaigns will enable you to earn the trust and loyalty of customers for years to come. Ideal scenarios for inbound marketing strategies are;
- Re-activating past customers
Expanding / Launching a loyalty program - Ongoing Customer Retention
- Patiently Reaching new audiences with longer sales cycles to close
Inbound Marketing vs. Traditional Marketing
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. email spam
- Refresh Social Media Marketing
Stories matter. Good ones make a difference. Great brand content informs, entertains, and inspires. It builds online presence by cultivating credibility and trust while empathizing with your target audience.
LACED Agency will either repackage your existing content and/or create fresh relevant brand content that starts conversations with prospective customers. We nurture discussions into relationships and, eventually, sales leads and customer acquisitions, by sharing great stories about your brand told through the right type of content, delivered at the right time on the right channels. The results are greater search presence, stronger brand awareness, and proven ROI.
Content marketing is not about how many pieces you get out the door in a month.
It’s about how you impact your audience:
✅ How does it make them feel?
✅ How does it change the way they think?
✅ What problems does it solve for them?
✅ What actions does it guide them to take?
- Refresh Content Marketing
What is Content Marketing exactly? Content Marketing simply refers to creating and promoting content assets to generate brand awareness, traffic growth, leads, and customers.
LACED Agency will collaborate with your team to either repackage existing marcom and/or create the following content marketing assets to build brand awareness, trust, and customer loyalty:
- Blog Posts
- E-books and whitepapers
- Infographics
- Audio or visual content
- Webinar Content
- E-Newsletters
Content Marketing helps nurture and convert leads, helps to educate potential customers – it’s scalable and long term and often cheaper in the long term. Content Marketing fuels word of mouth, builds trust with customers, and more than likely your competitors are already doing it. So why aren’t you? Let’s create something AMAZING together.
- Refresh Email Marketing
Did you know?
- 87% of brands say that email marketing is very critical to business success. (Litmus, 2023)
- 60% of respondents say that marketing emails have influenced their purchases. (Constant Contact, 2023)
LACED Agency can help you re-package and deliver your refreshed brand message, grow your business, and stay top of mind with your customers. Email Marketing is an easy and fast way to send professional newsletters, invitations, and special offers that look great on any device. Email is often used to promote content, discounts and events, as well as to direct people toward your brand or business website. The types of emails we might send in an email marketing campaign include:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing.
- Refresh Video Marketing
What is Video Marketing exactly? Video marketing describes the use of video content to promote or inform audiences about your brand and products. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, and more.
Did You Know?
- 92% of marketers believe that video will play an important role in marketing over the coming years. (Lemonlight, 2024)
- 79% of respondents indicated that they “Very much” or “Somewhat” enjoy watching video content from brands online, with less than 3% sharing that they don’t like watching brand video content at all. (Lemonlight, 2024)
LACED Agency will either repackage existing assets and/or create fresh video content for your brand relaunch. We are on a 1-stop shop for video marketing offering the following services:
- Digital & Promotional Spots
- Corporate Videos
- Brand Videos
- How-To Videos
- Edutainment Videos (Educational yet entertaining)
- Media Spots
- Event Coverage & Sizzle Reels
- Concept & Experimental
Let’s create something AMAZING together!
BRAND REFRESH
PAID ADVERTISING SERVICES
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Refresh Brand Advertising /
Paid Media ReLaunch
Scale Quickly & Reach Target Audiences
Paid Advertising
Do you need to relaunch your refreshed brand quickly? Need a large number of eyeballs on your brand relaunch? Our agency team will connect your brand to the right audiences fast with targeted advertising! LACED Agency will reintroduce your refreshed brand to the market, help you gain influence, and earn customer trust.
Scale fast with digital advertising! Our team of experts will reach, engage, and capture new target customers online utilizing advanced advertising technologies, data-driven techniques and targeting, and ad creative that resonates with your target audience.
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, and advanced advertising techniques to deliver exceptional customers to fill your sales pipeline!
- Refresh Social Advertising
Reach Potential Customers Quickly
Branding + Social Media Paid Advertising
Social media platforms have become more advanced than ever, and they are now the primary means of human connection and data collection. They provide a direct two-way dialogue between customers and brands. Our media team is dedicated to delivering personalized, effective, and timely creative solutions.
Our media team is dedicated to delivering personalized, effective, and timely creative solutions with access to Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Rumble, TikTok, and Snapchat advertising platforms. We make sure that your brand message is not only seen but also engaged with, interacted with, and most importantly, shared within social media.
- Paid ads on Facebook
- Twitter Ads campaigns
- Sponsored Messages on LinkedIn
- Refresh Search Engine Advertising (PPC)
Imagine Your Brand Where/When People are Searching
Pay Per Click / Paid Search Advertising
Looking beyond keyword search alone can greatly benefit your PPC media campaign. Utilizing a mix of search engines such as Google, Yahoo, Bing, and even smaller engines like DuckDuckGo and Brave can help broaden your reach. A good search strategy requires a specialized focus to achieve campaign success. For over a decade, our agency has delivered the best search expertise available.
- Google Ads
- Bing Ads
Our search methodology combines proven search engine best practices with new audience targeting optimizations to create unique quarterly growth plans tailored to your paid search budget. By managing search accounts with 1st-3rd party audience data and a focus on behavioral remarketing, we understand how audience context affects the consumer journey. This enables us to constantly achieve goal-based results for a variety of brands and business verticals.
- Refresh Sponsored Content
Sponsored Content is premium content that a brand pays a publisher to create and distribute.
One of the most popular forms of sponsored content is influencer marketing, where a brand sponsors an influencer in its industry to publish posts or videos about the company on social media. Another form of sponsored content is a blog post or article focusing on a particular topic, service, or brand. LACED Agency looks for people or brands that align with your mission and feel like a natural fit with your business goals.
Why does Sponsored Content matter? Sponsored content can allow you to reach new audiences and gain valuable trust from prospective customers. But, unlike native ads, you don’t have to sacrifice your team’s bandwidth to create it.
- Refresh Native Advertising
Leverage native assets across the publisher landscape to position your brand as an expert and move users through their unique consumer decision journey. The LACED Agency media team ensures your branded advertised content matches the publishers’ objectives and that the ad experience follows the natural form and function of the website in which it is placed.
The Native Approach to ads is one where all branded advertisements are pieces of content that look and feel like editorial articles. Advanced algorithms enable advertisers to dynamically position native ads next to similar or related content on the web.
Why Native?
Consumers are more likely to engage with a sponsored article that provides them with relevant new information than with a traditional banner ad, and they are more likely to share it with friends.
BRAND REFRESH
REPORTING & OPTIMIZATION SERVICES
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Deep Reporting, Analytics,
& Strategic Insights
Seamless Lead-Gen with CRM Integration
Reporting Dashboard + Visual Data Tools
How do you know if your brand relaunch worked or not? Tracking!
The LACED Agency team will relaunch your Brand Campaigns and then; track, measure, analyze, report, and share data-driven recommendations on where to go next. Our data analysts are constantly working to gather, evaluate, and interpret data from reputable sources so that our clients feel informed and confident when making vital decisions to drive brand launch and lead generation outcomes.
Are you buried in past data? Our data & insights teams can transform raw data into meaningful and actionable insights. We use sophisticated analytics tools and methodologies to track and measure the effectiveness of brand launch campaigns, giving you a clear understanding of what works and where improvements can be made. Our insights help refine your sales strategies, enhancing efficiency and ensuring you attract the best customers.
- Refresh Search Engine Optimization (SEO)
Is your website appearing in search results when potential customers look for solutions you offer? If not, you may need help with Search Engine Optimization (SEO).
What is Search Engine Optimization (SEO) exactly? Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine result pages. This helps increase the amount of organic traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
There are several ways that LACED Agency will approach SEO to generate qualified traffic to your website. Our tactics include:
- On-page SEO – This type of SEO focuses on all of the content that exists “on the page” when looking at a website.
- Off-page SEO – This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. (ex: inbound links, publishers/media linking to you, guest posts on reputable sites, etc…)
- Technical SEO – This type of SEO focuses on the backend of your website, and how your pages are coded. (ex: Image compression, structured data, CSS file optimization, etc..)
How We Can Work Together.
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Long-Term
Partnership
Agency of Record
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Strategic
Support
Monthly Retainers
-
Quick
Needs
Project
Based
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