Re-Launching a Sports Apparel Brand
Client: Victory Athletics
Initiative: LACED Agency Brand Refresh Kit™
Victory Athletics, an apparel & accessories company for baseball and softball players, was looking for a fresh look for their brand and a new approach to procuring and keeping customers. LACED Agency successfully re-launched Victory Athletics brand & product suite to market using a strategic, scalable agency solution we call the LACED Agency Brand Refresh Kit™. Delivering a revamped brand look/feel, new brand messaging, brand education, and launching key marketing efforts for customer retention and procurement, the LACED Agency Brand Refresh Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the athletic brand. These marketing tactics educate and entertain target audiences; consumers, retailers, and sales teams; re-introducing them to the Victory Athletics brand and the product line of premium baseball and softball gear and accessories, getting customers excited and re-engaged, and directing them to a point-of-purchase.
**LACED Agency Brand Refresh Kit™ is a Go-2-Market Strategy typically executed within 2-3 months; an agency package that is both scalable and repeatable for brands looking to launch into new markets & expand their product lines. The Brand Engagement Services to helps brands re-engage with current and new customers are available in monthly retainer packages. Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.
Re-Building a Baseball Brand & Expanding It’s Community
How We Can Work Together.
After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.
Engaged for a brand launch and/or campaign.
Contracted for extended digital support on a key project initiative.