Re-Launching a Sports Apparel Brand

Client: Victory Athletics
Initiative: LACED Agency Brand Refresh Kit™

Victory Athletics, an apparel & accessories company for baseball and softball players, was looking for a fresh look for their brand and a new approach to procuring and keeping customers. LACED Agency successfully re-launched Victory Athletics brand & product suite to market using a strategic, scalable agency solution we call the LACED Agency Brand Refresh Kit™. Delivering a revamped brand look/feel, new brand messaging, brand education, and launching key marketing efforts for customer retention and procurement, the LACED Agency Brand Refresh Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the athletic brand. These marketing tactics educate and entertain target audiences; consumers, retailers, and sales teams; re-introducing them to the Victory Athletics brand and the product line of premium baseball and softball gear and accessories, getting customers excited and re-engaged, and directing them to a point-of-purchase.
**LACED Agency Brand Refresh Kit™ is a Go-2-Market Strategy typically executed within 2-3 months; an agency package that is both scalable and repeatable for brands looking to launch into new markets & expand their product lines. The Brand Engagement Services to helps brands re-engage with current and new customers are available in monthly retainer packages. Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.

B2C: Business to Consumer

Consumer Packaged Goods / Retail


*All Agency Services Rendered*
Creative Production
Social Media
Video Services

Award-Winning Work

W3 Awards Winner

“Best Integrated Campaign”

1 of 1

Victory Athletics

Re-Building a Baseball Brand & Expanding It’s Community


  • Brand Strategy
  • Re-Launch Campaign Ideation
  • Marketing Message
  • Retention Strategy
  • New Customer Acquisition Strategy
  • Brand Building & Community Engagement
  • Game-Plan & Tactical Execution Rollout


  • Digital Marketing - Website w/Data Capture
  • Email Marketing
  • Social Media Marketing
  • Community Marketing w/Contest & Rewards
  • Retailer Marketing
  • Event Marketing

Creative Production

  • Website Refresh - Design & Development
  • Sales Marcom - Design
  • Email Marketing - Design & Development
  • Product Catalog Photoshoot
  • Event Marcom - Design

Video Services

  • Creative Concept
  • Storyboard
  • Video Shoot
  • Video Editing
  • Sound FX
  • Video Optimization

Advertising Tactics

  • Advertorial Placements
  • Digital Display Ads
  • Mobile Advertising
  • Social Media Advertising
  • Print Ads with Promo Codes

Media Management

  • Media Buying & Negotiation
  • Campaign Management & Tracking
  • Media Reporting & Analytics
  • Media Analysis
  • Strategic Recommendations

How We Can Work Together.

After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
  • Long-Term

Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.

  • Strategic

Engaged for a brand launch and/or campaign.

  • Quick

Contracted for extended digital support on a key project initiative.