Re-Launching a Sports Apparel Brand

Client: Victory Athletics
Initiative: LACED Agency Brand Refresh Kit™

Victory Athletics, an apparel & accessories company for baseball and softball players, was looking for a fresh look for their brand and a new approach to procuring and keeping customers.

LACED Agency successfully re-launched Victory Athletics brand & product suite to market using a strategic, scalable agency solution we call the LACED Agency Brand Refresh Kit™. Delivering a revamped brand look/feel, new brand messaging, brand education, and launching key marketing efforts for customer retention and procurement, the LACED Agency Brand Refresh Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the athletic brand.

These marketing tactics educate and entertain target audiences; consumers, retailers, and sales teams; re-introducing them to the Victory Athletics brand and the product line of premium baseball and softball gear and accessories, getting customers excited and re-engaged, and directing them to a point-of-purchase.

FAST FACTS @ WORK:

  • B2B: Business to Consumer
  • Industry: Sports Apparel
  • Focus: Brand Refresh, Digital Marketing, Advertising

Award-Winning Work

W3 Awards Winner

“Best Integrated Campaign”

1 of 1

Victory Athletics

Re-Building a Baseball Brand & Expanding It’s Community

Strategy

  • Brand Strategy
  • Re-Launch Campaign Ideation
  • Marketing Message
  • Retention Strategy
  • New Customer Acquisition Strategy
  • Brand Building & Community Engagement
  • Game-Plan & Tactical Execution Rollout

Marketing

  • Digital Marketing - Website w/Data Capture
  • Email Marketing
  • Social Media Marketing
  • Community Marketing w/Contest & Rewards
  • Retailer Marketing
  • Event Marketing

Creative Production

  • Website Refresh - Design & Development
  • Sales Marcom - Design
  • Email Marketing - Design & Development
  • Product Catalog Photoshoot
  • Event Marcom - Design

Video Services

  • Creative Concept
  • Storyboard
  • Video Shoot
  • Video Editing
  • Sound FX
  • Video Optimization

Advertising Tactics

  • Advertorial Placements
  • Digital Display Ads
  • Mobile Advertising
  • Social Media Advertising
  • Print Ads with Promo Codes

Media Management

  • Media Buying & Negotiation
  • Campaign Management & Tracking
  • Media Reporting & Analytics
  • Media Analysis
  • Strategic Recommendations
Victory Athletics Baseball Glove Love Instagram Contest Campaign
Victory Athletics Baseball Glove Love Email Marketing Campaign
Victory Athletics Baseball Feel Victory Baseball America Print Advertisement

How We Can Work Together.

  • Long-Term
    Partnership

Agency of Record

Full-Service Agency capabilities. Our team of experts work with you as your strategic partner, driving business growth and the bottom line each quarter. 
  • Strategic
    Support

Monthly Retainers

Ongoing monthly support from LACED Agency experts in a specific area. (Example: Social Media Services)

  • Quick
    Needs

Project
Based

Contracted for a key initiative, campaign, or project. Client will need a designated budget as well as a start and end date.(Example: Website) 

HIRE LACED AGENCY AND START

Digitizing Your
Business Growth

HIRE LACED AGENCY AND START

Digitizing Your
Business Growth

Expert

Team Members

Results-Driven

Approach

Streamlined

Execution

AWARD WINNING DIGITAL AGENCY RECOGNIZED BY

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w3 Awards logo

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