Grow Your Brand!
Build a Loyal
Brand Community
CANNABIS
B2C PRODUCTS
ENTERTAINMENT
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B2B PRODUCTS
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Build & Maintain Your Brand
Digital Marketing Services.
Full-Service Agency Capabilities.
Congratulations on launching your brand! The initial response has been fantastic, but what’s next? How can you sustain the growth you achieved during your launch and expand your brand to reach new audiences? And just how can you establish a loyal online brand community? Our marketing agency team specializes in creating Digital Marketing Programs that can help you attract new customers and engage the existing ones. Are you ready to unleash your marketing? Perform better and get results? Let’s create something AMAZING together!
LACED Agency Marketing Kit™
We offer (3) three carefully designed packages that can assist organizations in growing, building, and maintaining their brands online, all at a reasonable price. Our LACED Agency Marketing Kit™ is the perfect solution for organizations that desire a complete package to build and maintain their brands with digital marketing in today’s market, within their budget.
Not ready for a Value Package yet?
Check out our full agency services for Digital Marketing below.
Package A
LACED Agency Marketing Kit™CALL FOR PRICING
Monthly Marketing Retainer
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Kick-off Call Together
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Search Engine Optimization (SEO)
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Landing Page(s) Design & Development
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Content Marketing (no Video Content)
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Social Media Marketing
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Social Advertising
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Marketing Automation
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Email Marketing
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Instant Messaging Marketing
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Reporting & Analytics
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Client Meeting 1x monthly
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Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
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NO SETUP FEES
Package B
LACED Agency Marketing Kit™CALL FOR PRICING
Monthly Marketing Retainer
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Kick-off Call Together
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Search Engine Optimization (SEO)
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Landing Page(s) Design & Development
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Inbound Marketing
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Content Marketing + Video Content
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Social Media Marketing
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Social Advertising
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Marketing Automation
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Email Marketing
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Instant Messaging Marketing
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Reporting & Analytics
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Client Meeting 2x monthly
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Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
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NO SETUP FEES
Package C
LACED Agency Marketing Kit™CALL FOR PRICING
Monthly Marketing Retainer
-
Kick-off Call Together
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Search Engine Optimization (SEO)
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Landing Page(s) Design & Development
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Content Marketing + Video Content
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Social Media Marketing
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Social Advertising
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Marketing Automation
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Email Marketing
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Instant Messaging Marketing
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Affiliate Marketing
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Native Advertising
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Online PR
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Sponsored Content
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Search Engine Marketing (SEM)
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Reporting & Analytics
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Strategic Insights/Recommendations
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Client Meeting 1x weekly
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Email Communications
(M - F / 9am-5pm PST) -
24/7 Access = Secure Client Status Site
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NO SETUP FEES
What our clients say...
SUCCESS STORIES
+2.5 Million
New Cannabis
Customers Reached!
*Targeting 21yrs+ consumers in CO & CA only
+2 Million Views
+7696% Engagement
12% CTR's (Click Thru)
*Targeting NYC & LA only over a 35-day period
+2.2 million views
+35% lift in user calls
+33.9% CTR's (Click-Thru)
*2-week Targeted Campaign, West Coast Geo-Targeting Only
Need something more specific?
Review our full Marketing Services.
What Marketing Services does LACED Agency offer?
MARKETING SERVICES
Content marketing is not about how many pieces you get out the door in a month.
It’s about how you impact your audience:
✅ How does it make them feel?
✅ How does it change the way they think?
✅ What problems does it solve for them?
✅ What actions does it guide them to take?
- Content Marketing
What is Content Marketing exactly? Content Marketing simply refers to creating and promoting content assets to generate brand awareness, traffic growth, leads, and customers.
LACED Agency will collaborate with your team to create the following content marketing assets to build brand awareness, trust, and customer loyalty:
- Blog Posts
- E-books and whitepapers
- Infographics
- Audio or visual content
- Webinar Content
- E-Newsletters
Content Marketing helps nurture and convert leads, helps to educate potential customers – it’s scalable and long term and often cheaper in the long term. Content Marketing fuels word of mouth, builds trust with customers, and more than likely your competitors are already doing it. So why aren’t you? Let’s create something AMAZING together.
- Social Media Marketing
What is Social Media Marketing? Social media marketing involves promoting your brand and content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Social Media Marketing is the way your brand should think and act: Influencing your audience and being influenced by them. Social Media can drive your audience to act, buy, and join your brand’s tribe. That’s why it’s such a powerful marketing tool for brands and organizations.
What can you expect?
- LACED Agency will discuss and determine with your team the right channels to reach your audience (Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Rumble, TikTok, and Snapchat advertising platforms)
- We will listen to what social media users are saying so that we can learn how to properly position your brand offerings
- After social listening – we will create content that resonates and is shareable on social media
- We will launch your social media marketing campaigns
- We will measure their success, analyze what’s working and what’s not, and pivot as necessary to consistently improve
- Social Advertising
Reach Potential Customers Quickly
Branding + Social Media Paid Advertising
Social media platforms have become more advanced than ever, and they are now the primary means of human connection and data collection. They provide a direct two-way dialogue between customers and brands. Our media team is dedicated to delivering personalized, effective, and timely creative solutions.
Our media team is dedicated to delivering personalized, effective, and timely creative solutions with access to Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Rumble, TikTok, and Snapchat advertising platforms. We make sure that your brand message is not only seen but also engaged with, interacted with, and most importantly, shared within social media.
- Paid ads on Facebook
- Twitter Ads campaigns
- Sponsored Messages on LinkedIn
- Affiliate Marketing
Affiliate marketers are individuals who are trusted by partners for their ability to build audiences through trust and transparency. They receive a monetary commission from the brand when a referred sale closes. Brands can benefit from these partnerships by extending their market reach and increasing brand awareness, especially when expanding their in-house team is not financially feasible. LACED Agency can help your team determine if affiliate marketing may be a good strategy for your brand’s growth.
Today, affiliate marketers in the current digital landscape are a diverse and vibrant group that includes:
- General content, media sites, and networks
- Comparison/review and niche topic sites
- Apps and solution-type partners
- Bloggers and social media mavens
- Influencers, high-profile leaders, and authors
- Courses, workshops, and live events
- Mastermind groups, private, and public communities
- Paid advertising affiliates
And don’t forget –
- Hosting video ads through the YouTube Partner Program.
- Influencer Marketing
Across all of these methods, authenticity is crucial for long-term, high-earning growth, and top-earning affiliates know it. With a solid affiliate program strategy, and proper execution and management, this channel is often one of the best sources of new customers for brands who participate in affiliate marketing – and commission-based referrals provide revenue for affiliates.
- Native Advertising
Leverage native assets across the publisher landscape to position your brand as an expert and move users through their unique consumer decision journey. The LACED Agency media team ensures your branded advertised content matches the publishers’ objectives and that the ad experience follows the natural form and function of the website in which it is placed.
The Native Approach to ads is one where all branded advertisements are pieces of content that look and feel like editorial articles. Advanced algorithms enable advertisers to dynamically position native ads next to similar or related content on the web.
Why Native?
Consumers are more likely to engage with a sponsored article that provides them with relevant new information than with a traditional banner ad, and they are more likely to share it with friends.
- Marketing Automation
How do you do more with less? Simple! Automation.
LACED Agency can assist your team in identifying the most suitable marketing automation tools to simplify your marketing operations. By using software that automates routine marketing tasks, your team can save valuable time and focus on other important tasks. Many marketing departments can automate repetitive tasks, such as:
- Email newsletters
- Social media post-scheduling
- Lead-nurturing workflows
- Campaign tracking and reporting
By freeing up time, your brand team can focus on leading, strategizing, and creating the next big campaign to drive more customers through your sales funnel. Ready? Let’s create something AMAZING together.
- Email Marketing
Did you know?
- 87% of brands say that email marketing is very critical to business success. (Litmus, 2023)
- 60% of respondents say that marketing emails have influenced their purchases. (Constant Contact, 2023)
LACED Agency can help you deliver your message, grow your business, and stay top of mind with your customers. Email Marketing is an easy and fast way to send professional newsletters, invitations, and special offers that look great on any device. Email is often used to promote content, discounts and events, as well as to direct people toward your brand or business website. The types of emails we might send in an email marketing campaign include:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing.
- Online PR
Online PR involves obtaining earned coverage in digital publications, blogs, and other content-based websites. It’s similar to traditional PR, except that all the press is in the online space. LACED Agency’s team uses various channels to maximize your brand reach via online PR – here’s what you can expect:
- Reporter outreach via social media: Talking to journalists on X (formerly Twitter) can help build relationships and generate earned media opportunities for your company.
- Engaging online reviews of your company: If someone leaves a review about your company online, whether it’s positive or negative, you might feel inclined to ignore it. However, it’s important to engage with reviews as it can help you humanize your brand and convey strong messages that safeguard your reputation.
- Engaging comments on your personal website or blog: Responding to readers generates productive conversation around your industry, similar to how you’d respond to reviews of your company.
Ready for online PR? Let’s create something AMAZING together.
- Inbound Marketing
Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and whitepapers. This content is interesting, informative, adds value, creating a positive connection in the eyes of the consumer, thus making them more likely to engage with your brand and buy the product. So it costs less and has better a ROI.
You will attract new business when the LACED Agency team creates compelling content that’s designed specifically for members of your target market. These thoughtful and targeted campaigns will enable you to earn the trust and loyalty of customers for years to come. Ideal scenarios for inbound marketing strategies are;
- Re-activating past customers
Expanding / Launching a loyalty program - Ongoing Customer Retention
- Patiently Reaching new audiences with longer sales cycles to close
Inbound Marketing vs. Traditional Marketing
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. email spam
- Sponsored Content
Sponsored Content is premium content that a brand pays a publisher to create and distribute.
One of the most popular forms of sponsored content is influencer marketing, where a brand sponsors an influencer in its industry to publish posts or videos about the company on social media. Another form of sponsored content is a blog post or article focusing on a particular topic, service, or brand. LACED Agency looks for people or brands that align with your mission and feel like a natural fit with your business goals.
Why does Sponsored Content matter? Sponsored content can allow you to reach new audiences and gain valuable trust from prospective customers. But, unlike native ads, you don’t have to sacrifice your team’s bandwidth to create it.
- Search Engine Marketing (SEM)
Imagine Your Brand Where/When People are Searching
Pay Per Click / Paid Search Advertising
Looking beyond keyword search alone can greatly benefit your PPC media campaign. Utilizing a mix of search engines such as Google, Yahoo, Bing, and even smaller engines like DuckDuckGo and Brave can help broaden your reach. A good search strategy requires a specialized focus to achieve campaign success. For over a decade, our agency has delivered the best search expertise available.
- Google Ads
- Bing Ads
Our search methodology combines proven search engine best practices with new audience targeting optimizations to create unique quarterly growth plans tailored to your paid search budget. By managing search accounts with 1st-3rd party audience data and a focus on behavioral remarketing, we understand how audience context affects the consumer journey. This enables us to constantly achieve goal-based results for a variety of brands and business verticals.
- Instant Message Marketing
Marketing your products through messaging platforms is a quick and efficient way to reach potential leads, even for those who haven’t shared their phone numbers. It’s a simple way to inform your audience about flash sales, new products, or updates on their orders.
Furthermore, messaging platforms can serve as a convenient customer service channel, allowing your customers to easily connect with you for any queries or information they may need. You can send messages directly to a mobile phone through text or on platforms like Facebook Messenger or WhatsApp. LACED Agency will collaborate with your team to determine the most impactful messaging appropriate for these short-form channels.
REPORTING & ANALYTICS
CONTENT OPTIMIZATION
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Deep Reporting, Analytics,
& Strategic Insights
Seamless Lead-Gen with CRM Integration
Reporting Dashboard + Visual Data Tools
How do you know if your brand marketing worked or not? Tracking! The LACED Agency team will launch your Brand Marketing Campaigns and then; track, measure, analyze, report, and share data-driven recommendations on where to go next. Our data analysts are constantly working to gather, evaluate, and interpret data from reputable sources so that our clients feel informed and confident when making vital decisions to drive brand marketing and lead generation outcomes.
Are you buried in past data? Our data & insights teams can transform raw data into meaningful and actionable insights. We use sophisticated analytics tools and methodologies to track and measure the effectiveness of brand launch campaigns, giving you a clear understanding of what works and where improvements can be made. Our insights help refine your sales strategies, enhancing efficiency and ensuring you attract the best customers.
- Search Engine Optimization (SEO)
Is your website appearing in search results when potential customers look for solutions you offer? If not, you may need help with Search Engine Optimization (SEO).
What is Search Engine Optimization (SEO) exactly? Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine result pages. This helps increase the amount of organic traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
There are several ways that LACED Agency will approach SEO to generate qualified traffic to your website. Our tactics include:
- On-page SEO – This type of SEO focuses on all of the content that exists “on the page” when looking at a website.
- Off-page SEO – This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. (ex: inbound links, publishers/media linking to you, guest posts on reputable sites, etc…)
- Technical SEO – This type of SEO focuses on the backend of your website, and how your pages are coded. (ex: Image compression, structured data, CSS file optimization, etc..)
How We Can Work Together.
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Long-Term
Partnership
Agency of Record
-
Strategic
Support
Monthly Retainers
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Quick
Needs
Project
Based
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