“Something’s Sprouting Up” Cannabis Ad Campaign

Client: The Root of It All™
Initiative: Advertising Campaign - Paid Media

LACED Agency launched a 30-day focused Advertising Campaign, for The Root of It All™ designed to create brand awareness (brand reach) in key local markets within cannabis-legal states California and Colorado – areas which the brand’s tinctures and topicals were available for legal purchase. The campaign had to accomplish 2 Goals: appeal to B2C (reaching out to wellness consumers and sharing the product line EDU with them) as well as B2B (introducing potential partners to the brand’s product line). To do this: LACED Agency created an Ad Campaign, “See What’s Sprouting Up,” which played up the natural ingredients & core messaging of the brand combined with colorful visuals to entice interest among wellness audiences and potential business partners. The LACED strategy also tied the campaign’s ads, placements, and creative messaging into monthly content themes to amplify increased brand awareness among social ad placements & advertorials; themes like National Meditation Month, National Mental Health Awareness Month, Better Sleep Month, & Women’s Healthcare Month, all happening over the course of the 30-Day Campaign. 

Media Placements were a balanced mix of B2B & B2C Channels, as well as cannabis-specific and mainstream channel placements to achieve the campaign goals and really make the budget work for the brand. Ad Placements consisted of traditional print ads with QR Codes, targeted email sponsorships, advertorials, listicles, social ads, display ad networks & targeted mobile ads within 50 mile radiuses of legal dispensaries where point of purchase happened. The 30-Day Campaign was a fine balance of traditional digital advertising mixed with consumer review advertorials to create the optimal impact in key markets. LACED Agency also utilized beautiful landing pages with product videos & data capture forms to capitalize on the campaign’s secondary goal of “opt-in community data,” increasing the Opt-in Database by 48.3%.

*LACED Agency offers many different packages for Paid Media & Advertising as well as Lead Generation & Data Capture Campaigns. We also offer a competitive monthly retainer package for AOR (Agency of Record) Clients. These AOR Packages are ideal for clients who need extended support at a competitive rate each month, over a 12-month+ period of time or more – utilizing all agency department talents. Various Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.

B2C: Business to Consumer

B2B: Business to Business



Creative Production
Social Media
Video Services

Award-Winning Work

Davey Awards Gold

“Integrated Campaign-Promotional & Branding for Integrated Campaign”

1 of 3

Davey Awards Gold

“Campaign-Brand Strategy for Online Advertising & Marketing”

2 of 3

W3 Awards Winner

“Campaigns-Integrated Campaign for Marketing”

3 of 3

The Root of It All™ Advertising Campaign

Scaling a Brand’s Reach Quickly

Creative Production

  • Campaign Ideation & Strategy
  • Marketing Message
  • Design & Development
  • Landing Pages w/ Data Capture
  • Video Creative

Advertising Tactics

  • Advertorial Placements
  • Digital Display Ads
  • Mobile Advertising
  • Social Media Advertising
  • Print Ads with QR Codes

Media Management

  • Media Buying & Negotiation
  • Campaign Management & Tracking
  • Media Reporting & Analytics
  • Media Analysis
  • Strategic Recommendations
  • Print Ad with QR Code
  • Social Ad
  • 2.5 Million
    *Targeting new consumers in CA & CO select state markets only
    Brand Reach & Awareness
  • 2.75% CTR
    *Targeting new consumers in CA & CO select state markets only
    Digital Ads
  • Geotargeting Local Customers
  • Targeted Digital Ads
  • 1.25% CTR
    *Targeting new consumers in CA & CO select state markets only
    Mobile Ads
  • Advertorial / Listicle
  • 3.55% CTR
    *Targeting new consumers in CA & CO select state markets only
    Social Ads
  • Sponsored Email Blast
  • Play Video
  • Play Video
  • Play Video
  • Play Video
  • Play Video

How We Can Work Together.

After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
  • Long-Term

Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.

  • Strategic

Engaged for a brand launch and/or campaign.

  • Quick

Contracted for extended digital support on a key project initiative.