Victory Athletics, an apparel & accessories company for baseball and softball players, was looking for a fresh look for their brand and a new approach to procuring and keeping customers.

LACED Agency successfully re-launched Victory Athletics brand & product suite to market using a strategic, scalable agency solution we call the LACED Agency Brand Refresh Kit™. Delivering a revamped brand look/feel, new brand messaging, brand education, and launching key marketing efforts for customer retention and procurement, the LACED Agency Brand Refresh Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the athletic brand.

These marketing tactics educate and entertain target audiences; consumers, retailers, and sales teams; re-introducing them to the Victory Athletics brand and the product line of premium baseball and softball gear and accessories, getting customers excited and re-engaged, and directing them to a point-of-purchase.