Driving Lead Volume &
Increasing Hires YOY
Client: Trans-System
Initiative: Recruitment Advertising / Lead Generation (12-month Campaign)
Trans-System Engages LACED Agency for 12-Month Driver Recruitment Campaign
Trans-System, a leading trucking carrier, partnered with LACED Agency to execute a 12-month driver recruitment campaign aimed at filling critical vacancies across terminal locations throughout the Western U.S. With demand for qualified CDL-A drivers rising, Trans-System required a strategy that would quickly attract and convert high-quality candidates.
LACED delivered a comprehensive driver recruitment and lead generation strategy designed to elevate brand visibility, highlight job opportunities, and encourage qualified flatbed drivers to apply. The multi-channel approach leveraged a robust media mix, including:
- Online job boards
- Search and display advertising
- Social media advertising
- Digital marketing & machine-learning targeting
- AI-driven lead scoring
- SMS/text campaigns
- Company career sites
- Traditional print media
This integrated campaign not only communicated Trans-System’s brand and company culture but also tailored messaging to specific driver profiles and regional needs.
Campaign Objectives
- Target experienced CDL-A drivers across the Western U.S.
- Rapidly fill terminal-specific vacancies with qualified candidates
- Improve lead quality and optimize conversion
- Support driver retention efforts
12-Month Campaign Results
Increase in Quality Lead Volume
- +33.3% YoY increase in total lead volume
- Lead mix: 80% Direct Leads / 20% Hybrid Leads
Increase in Hires
- +25.7% YoY increase in total driver hires
Reduction in Costs
- Cost per Lead (CPL): Reduced by 15.2% YoY
- Cost per Hire (CPH): Maintained steady performance YoY
Through a performance-driven strategy and smart media investments, LACED Agency successfully helped Trans-System attract more qualified drivers, lower acquisition costs, and meet their hiring goals — all while strengthening their employer brand in key markets.
REQUEST A QUOTE
I need help with my driver recruitment strategy.
What our client says...
Agency Services Rendered:
Recruitment Advertising
GENERATE QUALITY & HIGH-PERFORMING CANDIDATES NOW!
Creative Production
- Campaign Ideation & Strategy
- Marketing Message
- Design & Development
- Creative Ads
- Landing Pages w/Data Capture
Advertising Tactics
- Digital Display Ads
- Mobile Advertising
- Social Media Advertising
- Job Board Ads
- Search Marketing (PPC)
- Text & Voice Ads
- AI-Tech & Machine Learning
Media Management
- Media Buying, Negotiation, & Placements
- Campaign Management & Tracking
- Media Reporting & Analytics
- Media Analysis
- Strategic Recommendations
Media Reporting
- Daily Pulse Check Reporting
- Weekly Reports by Media Channel
- Lead Quality Reports
- Weekly Client Presentations
- Quarterly + Annual Reports
Campaign Creative
Campaign Creative
How We Grow Your Fleet.
Driver Recruitment Advertising
Client Value: Full-Service Agency capabilities
Cost: Annual 12-Month Contract
Find the right people to fill your openings fast!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, social media, video marketing, audio storytelling, and advanced advertising techniques to deliver high-performing, top-quality candidates within 30-60 days.
Social Media
Marketing
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
Carrier Branding & Reputation Management
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies
and Fact Sheets.
Retention
Strategy
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
Expert
Team Members
Results-Driven
Approach
Streamlined
Execution
AWARD WINNING DIGITAL AGENCY RECOGNIZED BY
