Driving Lead Volume &
Increasing Hires YOY
Client: Trans-System
Initiative: 2021 Recruitment Advertising / Lead Generation (12-month Campaign)
Trans-System, a trucking carrier, requested driver recruitment services for a 12-month campaign. With vacancies across the Western US, they needed quality driver applicants to fill openings in various terminals quickly.
LACED Agency delivered targeted recruitment advertising and lead generation services that attracted potential flatbed truck drivers and encouraged them to apply for open positions. The strategy involved utilizing a range of media channels, including online job boards, search advertising, digital marketing, machine-learning, AI-tech, text campaigns, social media platforms, company websites, and traditional print media, to communicate the carrier’s brand, culture, and the specifics of the various job roles.
The objective of the 12-month campaign was to reach a targeted audience of experienced CDL-A truck drivers, fill the vacancies with the most qualified and suitable candidates, and retain them.
12-Month Campaign Results:
INCREASE IN QUALITY LEAD VOLUME :
- Lead Volume = Increased Lead Volume by +33.3% YOY
- Media Mix = 80% Direct Leads / 20% Hybrid Leads
INCREASE IN # OF HIRES:
- Increased Hires by +25.7% YOY
REDUCTION IN COSTS :
- Cost per Lead = Reduced CPL by -15.2% YOY
- Cost Per Hire = Cost per hire remained steady with YOY metrics
REQUEST A QUOTE
I need help with my driver recruitment strategy.
The Results
What our client says...
Agency Services Rendered:
Recruitment Advertising
GENERATE QUALITY & HIGH-PERFORMING CANDIDATES NOW!
Creative Production
- Campaign Ideation & Strategy
- Marketing Message
- Design & Development
- Creative Ads
- Landing Pages w/Data Capture
Advertising Tactics
- Digital Display Ads
- Mobile Advertising
- Social Media Advertising
- Job Board Ads
- Search Marketing (PPC)
- Text & Voice Ads
- AI-Tech & Machine Learning
Media Management
- Media Buying, Negotiation, & Placements
- Campaign Management & Tracking
- Media Reporting & Analytics
- Media Analysis
- Strategic Recommendations
Media Reporting
- Daily Pulse Check Reporting
- Weekly Reports by Media Channel
- Lead Quality Reports
- Weekly Client Presentations
- Quarterly + Annual Reports
Campaign Creative
Campaign Creative
How We Grow Your Fleet.
Driver Recruitment Advertising
Client Value: Full-Service Agency capabilities
Cost: Annual 12-Month Contract
Find the right people to fill your openings fast!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, social media, video marketing, audio storytelling, and advanced advertising techniques to deliver high-performing, top-quality candidates within 30-60 days.
Social Media
Marketing
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
Carrier Branding & Reputation Management
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies
and Fact Sheets.
Retention
Strategy
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
HIRE LACED AGENCY AND START
Digitizing Your
Business Growth
Expert
Team Members
Results-Driven
Approach
Streamlined
Execution
AWARD WINNING DIGITAL AGENCY RECOGNIZED BY
