The Root of It All™ is a product line of Cannabis-Infused Essential Remedies; tinctures and topical ointments designed for everyday wellness. LACED Agency successfully launched The Root of It All™ brand to market within 2.5 months using a strategic, scalable agency solution we like to call the LACED Agency Brand Starter Kit™. Creating a Brand & Product Video was a key component of that strategy.

LACED Agency created an original Brand & Product Video designed for brand awareness, brand education, entertainment, and multi-marketing usage. Our Video Department created a concept that was modular in structure; allowing the brand’s marketing team the ability to utilize one video in many different ways. LACED created the concept, wrote the script, executed/directed a video shoot, implementing stock footage where it was needed to keep costs down. LACED Agency handled all aspects of post production as well; directing and recording voice over talent, soundFX, motion graphics, editing, and video optimization. The end result was a brand and product video that could be played in its entirety at tradeshows and events; while micro-video cuts of key sections could be used as stand-alone “product videos” and “key selling point videos” among multi-marketing channels.