System Transport Accelerates Brand Awareness and Driver Recruitment with Targeted Video Campaign

As System Transport continued to grow and onboard new customers, the company recognized the need to secure qualified flatbed drivers across key terminal locations. With a tight two-week window to make an impact, their primary objective was to build brand awareness among prospective drivers, with a secondary focus on lead generation.

To meet these goals, LACED Agency recommended a highly targeted YouTube Video Advertising Campaign aimed at engaging drivers in the specific markets where new hires were needed most. We strategically selected Skippable In-Stream ads, aligning with System Transport’s budget, timeline, and campaign objectives.

To maximize viewer retention and impact, the LACED creative team developed compelling video content no longer than 11 seconds—short enough to hold attention before users could skip, yet powerful enough to leave a lasting impression. A strong call-to-action card was added to each video, featuring both a trackable URL and dedicated phone number to enable direct, measurable engagement with the recruiting team.

This approach allowed System Transport to:

• Rapidly increase brand visibility among highly targeted flatbed drivers,
• Generate inbound phone calls directly to recruiters during the campaign window,
• Influence and motivate new prospects to explore opportunities with the System Transport team.

The result: a high-impact campaign that delivered both reach and results—further positioning System Transport as a top destination for professional flatbed drivers.

Campaign Overview:

• Campaign Duration = 2-week Targeted Campaign
• Ad Creative = 15 Video Ads Deployed 
• Ads served = 207,166 impressions for 2 Week Campaign / 103, 583 impressions per week / 14,797 impressions per day / 616 impressions per hour / Averaged 10 impressions for every 1 minute 

Campaign Results: 

• Recruiter Calls = saw a 35% lift in calls over 2-week campaign
• Overall Views = 2.2 million views of 11 sec video brand creative
• Active Viewers = 60% (1.36 million active viewers) 
• Watch Time =  1.5 million seconds / 25,333 minutes / Averaged 60+% of viewers watched the videos in their entirety  
• Average View Rate = 56.2% view rate (This metric measures your video’s ability to engage viewers – the viewer stopped the video, clicked on a link in it, etc…)

Bonus Results: 

• Engagement / Card Clicks (Lead Conversions) = 33.9% Clicks