Increased Engagement & Lead Capture with
Video Storytelling
Client: System Transport (Flatbed freight)
Initiative: 2022 Recruitment Advertising / Lead Generation (12 month Campaign)
System Transport, the #1 Flatbed carrier in the Western Region, engaged LACED Agency for driver recruitment advertising and lead generation services. System Transport needed to advertise vacant flatbed driver roles for various terminals across the Western United States.
LACED Agency delivered targeted recruitment advertising and lead generation services – campaigns designed to attract qualified flatbed CDL-A drivers to apply for open positions, get hired, and make System Transport their home.
Campaign strategy involved utilizing a range of media channels, including online job boards, search advertising, digital marketing, machine-learning, AI-tech, text campaigns, social media platforms, company websites, and traditional print media, to communicate the carrier’s brand, culture, and the specifics of the various job roles.
During this 12-Month Campaign for System Transport, LACED Agency focused on revamping VIDEO STORYTELLING and VIDEO TESTIMONIALS to reduce paid ad costs, increase online branding reach, and engage more qualified CDL-A truck drivers authentically. Creative tactics included rolling out brand-new video marketing, video advertising, video testimonials, and video landing pages.
DID YOU KNOW? VIDEO MARKETING WORKS!
- 53.4% of B2B marketers use video content for creating brand awareness, generating leads, and deriving sales. Source: Hubspot
- 68% of marketers agree that publishing organic video content has a better ROI than Google Ads. Source: Explain Ninja
- 74% of marketers realized an ROI of 50-500% using video testimonials on their sites and social media platforms. Source: Vocal Video
Driver Recruitment Advertising – Campaign Goals:
- The objective of the 12-month campaign was to reach a targeted audience of experienced Flatbed CDL-A truck drivers, fill the vacancies with the most qualified and suitable candidates, and retain them.
Video Advertising & Marketing – Campaign Goals:
- Carrier Branding – Expand & Grow the brand’s audience to new users, new viewers of System Transport’s content (Measured by Organic Reach, Total Reach, Brand Content Impressions, Video Views, Brand Profile Views)
- Brand Outreach – Attract new customers and drivers by showcasing the brand’s values and key offerings (Measured by Organic Reach, Total Reach, Brand Profile Views, Brand Content Impressions)
- Soft Sales – Build a community of passionate and loyal truck drivers (Measured by Engagement, Brand Content Impressions, & Video Views)
12-Month Campaign Results:
INCREASE IN QUALITY LEAD VOLUME:
- Lead Volume = Increased Lead Volume by +13.6% YOY
- Media Mix = 80% Direct Leads / 20% Hybrid Leads
INCREASE IN # OF HIRES:
- Increased Hires by +36.8% YOY
REDUCTION IN COSTS:
- Cost per Lead = Reduced CPL by -35.1% YOY
- Cost Per Hire = Reduced CPH by -29.1% YOY
VIDEO ADVERTISING & MARKETING RESULTS:
- 375.60% Increase in Organic Reach
- 3,976.80% Total Reach to New Unique Users
- 38,048.10% Increase in Brand Content Impressions
- 523.70% Increase in Community Engagement
- 1154.40% Increase in Video Views
- 2734.50% Increase in Brand Profile Views
REQUEST A QUOTE
I need help with my driver recruitment strategy.
What our client says...
LACED Agency's teams are skilled marketing leaders and creative thinkers, who helped us get update our video presence online, boost our brand exposure to new drivers, and repaired online reputation. They did a great job shooting our terminals, trucks, and drivers, and created more content than we anticipated. They really know how to stretch a budget without sacrificing quality! After implementing LACED Agency's video strategies, we are now connecting better with our key audiences, driving advertising costs down while producing more hires at a lower rate, increasing our organic footprint and influence, and gaining a competitive edge over our competition. Highly recommend LACED Agency!
Director of MarketingSystem Transport 
Recruitment Advertising
GENERATE QUALITY & HIGH-PERFORMING CANDIDATES NOW!
Creative Production
- Campaign Ideation & Strategy
- Marketing Message
- Design & Development
- Creative Ads
- Landing Pages w/Data Capture
Video Services
- Video Shoot(s) @ Top Terminals (on location)
- Video Editing
- Motion Graphics
- Voiceover Talent Selection & Recording
- SoundFX
- Sound Design
- Video Optimization
Advertising Tactics
- Digital Display Ads
- Mobile Advertising
- Social Media Advertising
- Job Board Ads
- Search Marketing (PPC)
- Text & Voice Ads
- AI-Tech & Machine Learning
Media Management
- Media Buying, Negotiation, & Placements
- Campaign Management & Tracking
- Media Reporting & Analytics
- Media Analysis
- Strategic Recommendations
Media Reporting
- Daily Pulse Check Reporting
- Weekly Reports by Media Channel
- Lead Quality Reports
- Weekly Client Presentations
- Quarterly + Annual Reports
Campaign Creative
Behind The Scenes
Video Marketing
Driver Recruitment Video
Master Video with VO Talent Track
Driver Recruitment Video
Master Video - no VO
Brand Video
Who is System Transport?
Call-2-Action Video
Do You Have A CDL-A? Here's How To Qualify!
Video Marketing
Drive Modern Trucks with System Transport!
Video Marketing
Experience Modern Dashboards When You Drive for System Transport!
Video Marketing
System Transport offers Drivers Great Home Time!
Video Marketing
System Transport Offers Paid Training & Paid Orientation
Video Marketing
Driver Interview: Carlos Delgado Ramos
Video Marketing
Driver Interview: Don Allen
Video Marketing
Driver Interview: Donald Jones #1
Video Marketing
Driver Interview: Donald Jones #2
Video Marketing
System Transport Driver leaves terminal with a Flatbed Load Ready to Deliver
Video Marketing
System Transport Driver hits the Open Road while hauling a Flatbed Load
Video Marketing
System Transport Driver Unhooks Trailer from Flatbed Truck
Video Marketing
System Transport Busy Flatbed Terminal
Video Marketing
System Transport Driver Tarping a Flatbed Load
Video Marketing
System Transport Modern Truck Gets a Wash
Video Marketing
System Transport Trucks Receives Tire Maintenance
Video Marketing
System Transport Terminal Logistics Office Team Makes the Magic Happen for Drivers
Video Marketing
System Transport Flatbed Truck Backs Up Into Trailer
Video Marketing
System Transport Flatbed Driver UnStrapping a Load
Video Marketing
System Transport Flatbed Load Backing Up
Video Marketing
System Transport Flatbed Driver Strapping a Load Down
Video Marketing
System Transport Flatbed Driver Hits The Open Road
Video Marketing
System Transport Celebrates July 4th!
How We Grow Your Fleet.
Driver Recruitment Advertising
Client Value: Full-Service Agency capabilities
Cost: Annual 12-Month Contract
Find the right people to fill your openings fast!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, social media, video marketing, audio storytelling, and advanced advertising techniques to deliver high-performing, top-quality candidates within 30-60 days.
POPULAR
Social Media
Marketing
Client Value: SMM Team of Experts; Full-Service
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
POPULAR
Carrier Branding & Reputation Management
Client Value: Full Service Agency capabilities
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies
and Fact Sheets.
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies
and Fact Sheets.
Retention
Strategy
Client Value: Full Service Agency capabilities
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
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