Swift Transportation, one of the largest carriers in North America, selected LACED Agency as its official Agency of Record (AOR) to lead and manage driver recruitment campaigns across the country. With ambitious hiring goals and a need for consistent, high-quality leads, Swift tasked LACED with delivering a results-driven strategy focused on two key objectives:

• Generate a high volume of qualified CDL-A driver leads at a low Cost Per Lead (CPL)
• Improve lead quality by targeting candidates with a higher probability of converting to hires

Strategic Approach

To meet these goals, LACED implemented a Lead Optimization Program—a proprietary approach that leveraged data intelligence to identify and target high-intent driver prospects. Simultaneously, our media team cultivated strong partnerships with key media vendors to unlock exclusive placements, competitive rates, and innovative campaign solutions that aligned with Swift’s goals.

This dual-focus strategy enabled Swift to not only scale lead volume, but also improve conversion rates, reduce hiring costs, and maximize return on ad spend—all while maintaining a consistent brand presence in competitive markets.

Results (24-Month Campaign)

🚀 Performance Growth

• +1,450% Increase in Lead Volume
• +1,147% Increase in Hires

💰 Cost Efficiency

• -67.8% Decrease in Cost Per Hire (CPH)
• -187% Decrease in Cost Per Lead (CPL)*

📈 Consistency

• Lead volume exceeded YoY goals every month during the 24-month campaign

Yes, CPL reduction surpassed 100% due to improved attribution modeling and retargeting efficiencies—turning prior costs into net savings across channels.

The Takeaway

With LACED Agency as their strategic recruitment partner, Swift Transportation transformed their hiring engine—increasing both volume and quality while significantly reducing cost per acquisition. By combining precision targeting, media optimization, and forward-thinking campaign innovation, LACED ensured Swift’s recruitment budget worked harder—and delivered bigger.