Driver Recruitment
Lead Generation
Client: Swift Transportation
Initiative: Lead Gen Advertising Campaign - Driver Recruitment
Swift Transportation selects LACED Agency as their Agency of Record (AOR) to manage their Driver Recruitment Campaigns nationwide. Tasked with the goal of achieving optimal lead generation, data capture, and recruitment of truck drivers for their various fleets throughout the country, LACED Agency’s team got to work targeting (2) two goals;
- One being to generate a high volume of qualified leads at a low CPL (Cost Per lead)
- Second to improve the quality of leads by identifying leads with a higher probability to close and targeting them.
LACED Agency increased the “quality” of leads by implementing a Lead Optimization Program that identified leads with a higher probability to close and targeted them. Our media team also nurtured great relationships with Media Partners to problem solve, collaborate, and achieve the best results and competitive packages while exploring ongoing innovations for Swift’s Campaigns. The outcome of these strategies was increased lead volume and hire numbers, while reducing the costs around CPL (Cost Per Lead) and CPH (Cost per hire) rates. This approach allows LACED Agency to make the current budget work harder and more effectively for Swift with greater results.
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I need help with my driver recruitment strategy.
Swift Transportation Lead Generation
Driving Qualified Leads Into the Recruitment Funnel
Creative Production
- Campaign Ideation & Strategy
- Marketing Message
- Design & Development
- Landing Pages w/ Data Capture
- Ran (4) Four Campaigns, refreshing creative every 6 months resulting in increased CTRs on all media campaigns
Advertising Tactics
- Digital Display Ads
- Mobile Advertising
- Social Media Advertising
- Job Board Ads
- Search Marketing (PPC)
- Experimental Ads
Media Management
- Media Buying & Negotiation
- Campaign Management & Tracking
- Media Reporting & Analytics
- Media Analysis
- Strategic Recommendations
What our clients say...
"Oh man, where to even start! Ever work with people that just plain 'get it'? You know the kind... the ones you know you can throw any project, opportunity or idea their way and they will just completely crush it, all with a smile on their face? LACED Agency is the definition of those people. As savvy as they are personable, they are an absolute pleasure to work with. While I was working on the client-side of the fence, we found and very quickly hired LACED to do a complete soup to nuts media overhaul. The resulting media performance driven by LACED Agency and their very talented team is/was unheard of in that industry. They quite literally broke our internet. I had the absolute pleasure of being able to walk into my CIO's office and say "We found the reason our web servers keep crashing... we are pushing more traffic and lead data to the recruitment site than ever before... times two. No, we have not raised budgets, but I do need the approval to buy a bigger server." As a digital marketer, it does not get better than that. If you want to look like a complete rockstar to your superiors, talking to the LACED Agency and their team should be your first step - it's what they do."
VP of Digital MarketingSwift Transportation 
"I had the absolute pleasure of being able to walk into my CIO's office and say "We found the reason our web servers keep crashing... we are pushing more traffic and lead data to the recruitment site than ever before... times two."
VP of Digital MarketingSwift Transportation
"If you want to look like a complete rockstar to your superiors, talking to the LACED Agency and their team should be your first step - it's what they do."
VP of Digital MarketingSwift Transportation
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How We Can Work Together.
Driver Recruitment Advertising
Client Value: Full-Service Agency capabilities
Cost: Annual 12-Month Contract
Find the right people to fill your openings fast!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, and advanced advertising techniques to deliver high-performing, top-quality candidates within 30-60 days.
Cost: Annual 12-Month Contract
Find the right people to fill your openings fast!
LACED Agency utilizes the power of data-driven marketing, AI technologies, machine learning, and advanced advertising techniques to deliver high-performing, top-quality candidates within 30-60 days.
POPULAR
Social Media
Marketing
Client Value: SMM Team of Experts; Strategy, Creative, Daily Management, Advertising, Reporting & Analytics
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
Cost: Monthly Retainer
Build a community of passionate truck drivers online!
Our team of social media experts uses paid and organic strategies to showcase your brand, convey your narrative, drive compelling conversations, generate promising leads, and ultimately help you recruit the employees you require to expand your fleet.
POPULAR
Carrier Branding & Reputation Management
Client Value: Full Service Agency capabilities
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies and Fact Sheets.
Cost: Monthly Retainer and/or Defined Project Initiative
People want to work for well-liked companies.
To successfully recruit truck drivers, you must have a strong brand and a well-maintained online reputation. We offer services to help including: Reputation Management Solutions, Brand Building Consulting, Blog Content Writing & Hosting, Press Releases, Editorial/Sponsored Content Pitch Campaigns, Case Studies and Fact Sheets.
Retention
Strategy
Client Value: Full Service Agency capabilities
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
Cost: Clearly Defined Project Initiative
Retaining top talent is crucial for driving organizational growth.
That's why LACED Agency develops tailored referral, rehire, and retention strategies that align with your company's culture. Programs include training assistance for recruiting professionals, developing a custom curriculum, and much more!
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Expert
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Results-Driven
Approach
Streamlined
Execution
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