Navman Wireless tasked LACED Agency with simplifying their marketing message for a new product launch, the Qtanium 300 – an IP-67 rated, heavy-duty tracking device targeting the construction industry. LACED Agency implemented a video solution that utilized a variety of visual design tactics while clearly communicating what the new product was, what it did, and how it worked – allowing audiences to get excited and feel compelled to buy. With an Edutainment Approach in mind (both educational and entertaining), the LACED Agency team strategized the video marketing rollout & game-plan, delivered the creative concept & design, wrote the script & storyboard, managed the on-location shoot as well as all post-production services in-house that were needed to successfully complete the initiative. LACED Agency team implemented a modular approach in executing the product video – one that allowed for commercial play, social media play, and long-form play at tradeshows/events. In this way, Navman paid for (1) One Product Video yet received multi-video evergreen assets that could be used across multi-marketing platforms and channels – receiving more value for their marketing investment with LACED Agency.