Launching a Triple-Strain Cannabis Vape Brand
Client: MISTIFI™
Initiative: Go-2-Market Strategy, LACED Agency Brand Starter Kit™
MISTIFI™ is a cannabis vape brand offering a line of Premium Triple-Strain Cannabis Vapes designed for the cannabis connoisseur. LACED Agency successfully launched MISTIFI™ brand to market using a strategic, scalable agency solution we call the LACED Agency Brand Starter Kit™. Delivering brand awareness, brand education, and driving customer acquisitions within key state & local markets, the LACED Agency Brand Starter Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the cannabis brand. These marketing tactics educate and entertain target audiences; consumers, budtenders, retailers, and sales teams; introducing them to the MISTIFI™ brand and the line of premium triple-strain cannabis vape products and where they may purchase legally.
FAST FACTS @ WORK:
- B2C: Business to Consumer (1st part)
- B2B: Business to Business (2nd Part)
- Industry: Cannabis
- Focus: Brand Launch (LACED Agency Brand Starter Kit™)
Award-Winning Work
Davey Awards Gold
“Integrated Campaign-Promotional & Branding for Integrated Campaign”
1 of 3W3 Awards Gold
“Campaigns-Integrated Campaign for Marketing”
2 of 3W3 Awards Winner
“General Websites-Branding for Websites”
3 of 3
MISTIFI™
Brand Launch
LACED Agency Brand Starter Kit™
Product Positioning
- Research & Discovery
- Go-2-Market Brand Strategy
- Product Positioning - 3X Concept Creation
- Regulatory Compliant Cannabis Brand Messaging / state-specific
- 3D CGI Product Modeling
B2C: Business To Consumer
- Website Design & Development
- (SEO) Search Engine Optimization
- Landing Pages with Data Capture
- Email Marketing
- Social Media Marketing
B2B: Business To Business
- Sales Marcom: Flyers
- Sales Marcom: Digital Sales Sheets
- Sales Marcom: Budtender Training Manuals
- Digital Brand Guidelines (media & partners)
What our clients say...
"On behalf of the entire Cannabistry & M Plant teams, I want to thank LACED Agency's entire team for all of the work done on our brands, and especially MISTIFI™. The quality has been outstanding and turnarounds have been incredibly quick, working with our tight timelines. We are very excited about turning these brands and products into a great success within the marketplace!! Thank you guys!"
Scott MandellPresident 
"On behalf of the entire Cannabistry & M Plant teams, I want to thank LACED Agency's entire team for all of the work done on our brands, and especially MISTIFI™. The quality has been outstanding and turnarounds have been incredibly quick, working with our tight timelines. We are very excited about turning these brands and products into a great success within the marketplace!! Thank you guys!"
Scott MandellPresident
How We Can Work Together.
-
Long-Term
Partnership
Agency of Record
Full-Service Agency capabilities. Our team of experts work with you as your strategic partner, driving business growth and the bottom line each quarter.
-
Strategic
Support
Monthly Retainers
Ongoing monthly support from LACED Agency experts in a specific area. (Example: Social Media Services)
-
Quick
Needs
Project
Based
Contracted for a key initiative, campaign, or project. Client will need a designated budget as well as a start and end date.(Example: Website)
HIRE LACED AGENCY AND START
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HIRE LACED AGENCY AND START
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Expert
Team Members
Results-Driven
Approach
Streamlined
Execution
AWARD WINNING DIGITAL AGENCY RECOGNIZED BY
