Ad Campaign - Driving Customer Traffic to Retailers

Client: Jamba Juice
Initiative: B2C Advertising Campaign & Creative

Jamba Juice tasked LACED Agency with expanding their core juice business into wraps and more select healthy food choices while also attracting a larger youth market. Additionally, they needed to drive more foot traffic into key performing markets (CA, NY, and DC Stores) during higher peak periods – like the holidays, school spring breaks, and overall summer months. LACED Agency designed a series of media campaigns using various direct response marketing tactics from coupons, to sweepstakes, to limited availability offers. LACED implemented (7) seven different media campaigns over the course of a (2) two year period. Using both rich media and basic display banners, targeting the local radius for our pilot markets and key timeframes to optimally attract the youth audience and families – the campaigns encouraged customers to click through to a landing page to redeem various incentives (coupons) and locate their nearest store. Additionally, once customers entered the store, an incentive program was put in place for returning customers to gain points for free smoothies in exchange for customer feedback to better determine ideal flavors for future promos. One of the most successful Fall flavors ever – “Pumpkin Smash” was born from this customer feedback incentive program & remains a customer favorite today. LACED Agency designed colorful eye-catching art; leveraging a fresh color palette to convey the style Jamba Juice was looking for. We thoughtfully took into consideration the different fruits capturing the; energy, vitality & wellness of the Jamba Juice brand.

*Do you need amazing ad campaign creative that resonates with audiences for your next campaign? LACED Agency offers many different packages for creating, designing, and deploying Ad Creative. Do you need agency support in managing all your media? We also offer data-driven solutions for managing Paid Media/Advertising Campaigns from start to finish as well as competitive monthly retainer packages for AOR (Agency of Record) Clients. AOR Packages are ideal for clients who need extended support at a competitive rate each month, over a 12-month+ period of time or more – utilizing all agency department talents. Various Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? 
Schedule your appointment now.

B2C: Business to Consumer

Consumer Packaged Goods

Services

Strategy
Advertising
Creative Production

Jamba Juice Advertising Campaign

Scaling a Brand’s Reach Quickly

Creative Production

  • Campaign Ideation & Strategy
  • Marketing Message
  • Ad Design & Development
  • Landing Pages w/ Data Capture

Advertising Tactics

  • Digital Display Ads
  • Mobile Advertising

Campaigns Delivered

  • Fruit & Veggie Promo
  • Smoothie Specials
  • Healthy Habits Banners
  • Make It A Meal Banners
  • Healthy Go Lucky Banners
  • Multi Coupon Banners
  • Berry Bitten Promo
  • Pumpkin Smash Banners

How We Can Work Together.

After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
  • Long-Term
    Partnership

Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.

  • Strategic
    Support

Engaged for a brand launch and/or campaign.

  • Quick
    Needs

Contracted for extended digital support on a key project initiative.