Jamba Juice tasked LACED Agency with expanding their core juice business into wraps and more select healthy food choices while also attracting a larger youth market. Additionally, they needed to drive more foot traffic into key performing markets (CA, NY, and DC Stores) during higher peak periods – like the holidays, school spring breaks, and overall summer months. LACED Agency designed a series of media campaigns using various direct response marketing tactics from coupons, to sweepstakes, to limited availability offers. LACED implemented (7) seven different media campaigns over the course of a (2) two year period. Using both rich media and basic display banners, targeting the local radius for our pilot markets and key timeframes to optimally attract the youth audience and families – the campaigns encouraged customers to click through to a landing page to redeem various incentives (coupons) and locate their nearest store. Additionally, once customers entered the store, an incentive program was put in place for returning customers to gain points for free smoothies in exchange for customer feedback to better determine ideal flavors for future promos. One of the most successful Fall flavors ever – “Pumpkin Smash” was born from this customer feedback incentive program & remains a customer favorite today. LACED Agency designed colorful eye-catching art; leveraging a fresh color palette to convey the style Jamba Juice was looking for. We thoughtfully took into consideration the different fruits capturing the; energy, vitality & wellness of the Jamba Juice brand.