10:1 CBD/THC Tincture
Client: The Root of It All™ "EASE for stress relief"
Initiative: Go-2-Market Strategy
In an effort to expand their product line of tinctures into the CBD world of wellness, The Root of It All™ developed “EASE for stress relief.” EASE is an essential oil made with a 10:1 ratio of 500 mg CBD / 50 mg THC to calm restlessness and promote comfort. LACED Agency successfully launched “EASE for stress relief” to market within 30 days using a strategic, scalable agency solution that complimented current brand marcom, while also highlighting the new SKU to stand apart from other CBD-heavy competitors in the CA & CO markets. Delivering brand awareness, brand education, and driving customer acquisitions within key metro areas, the LACED Agency product launch consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for EASE. These marketing tactics educated and entertained consumers, budtenders, retailers, and sales teams introducing them to EASE while simultaneously driving consumer interest & foot traffic into legal-state retail locations where point-of-purchases happened, as well as further education and relationship-building with local Budtenders.
*LACED Agency Brand Starter Kit™ is a Go-2-Market Strategy executed within 2-3 months that is both scalable and repeatable for brands or products looking to launch into new markets & expand their product lines. Various Package Deliverables vary depending on a client’s specific needs. Find out how LACED Agency may support your brand or business, when you schedule a free 45-min consultation with our team. Interested? Schedule your appointment now.
B2B: Business to Business
B2C: Business to Consumer
EASE 10:1 for stress relief
LACED Agency Go-2-Market Strategy
B2C: Business To Consumer
B2B: Business To Business
How We Can Work Together.
After nearly twenty years, we understand each client has a truly unique set of needs and goals. That’s why we offer several ways that your team can flexibly work with ours! Interested? Contact our team to learn more.
Working as your strategic digital partner in an (AOR) Agency of Record relationship driving your business bottom line.
Engaged for a brand launch and/or campaign.
Contracted for extended digital support on a key project initiative.