In an effort to expand their product line of tinctures into the CBD world of wellness, The Root of It All™ developed “EASE for stress relief.” EASE is an essential oil made with a 10:1 ratio of 500 mg CBD / 50 mg THC to calm restlessness and promote comfort. LACED Agency successfully launched “EASE for stress relief” to market within 30 days using a strategic, scalable agency solution that complimented current brand marcom, while also highlighting the new SKU to stand apart from other CBD-heavy competitors in the CA & CO markets. Delivering brand awareness, brand education, and driving customer acquisitions within key metro areas, the LACED Agency product launch consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for EASE. These marketing tactics educated and entertained consumers, budtenders, retailers, and sales teams introducing them to EASE while simultaneously driving consumer interest & foot traffic into legal-state retail locations where point-of-purchases happened, as well as further education and relationship-building with local Budtenders.