As a marketer or lead generation specialist, you know how important it is to have an attractive landing page in order to reach and convert new leads. However, recent studies show that video landing pages can be drastically more effective for helping convert leads, with research even showing that viewers are up to 600% more likely to engage with content when they watch a video! In this blog post, we’ll analyze current trends for 2023 and why videos on landing pages can make such a huge difference when engaging new customers. We’ll dive into the multiple advantages of using video on your landing page by referencing case studies from real companies who have successfully unlocked the potential of incorporating motion graphics into their web pages. Read on to learn why implementing videos on your landing page could be one of the best decisions you will ever make as far as ROI goes.

WHAT IS A VIDEO LANDING PAGE?
A video landing page is a page on your website that utilizes video as the main content, usually with other interactive elements such as images, forms, or other calls to action cost-effective.

WHY DO VIDEO LANDING PAGES MATTER?
With marketing becoming increasingly digital, businesses are looking for new and innovative ways to attract customers and generate leads. One method that has gained popularity in recent years is video landing pages – a modern take on the traditional landing page. Rather than relying solely on written content, video landing pages incorporate storytelling and visually-engaging content to evoke emotion and entice viewers to take action. Not only do video landing pages provide a more interactive and memorable experience for potential customers, but they also have the potential to be shared and reach a larger audience. By leveraging the power of video and storytelling, businesses can take their lead-generation efforts to the next level.

VIDEO STORYTELLING IS POWERFUL
At LACED Agency, we understand the power of visual storytelling and why it resonates with human beings more than written stories alone. This is because the human brain processes visual information more quickly and effectively than text. In fact, research shows that the brain can process visual information up to 60,000 times faster than text!

Visual storytelling also engages multiple parts of the brain, such as the visual, auditory, and emotional centers, which results in a more immersive and memorable experience. By incorporating videos into our storytelling, we are able to create a more impactful and emotional connection with our audience.
Now let’s add the “storytelling approach” to our lead generation campaigns in the form of Video Landing Pages to help to engage viewers instantly and encourage them to take action. What happens? Well, video landing pages have been proven to be incredibly effective in generating leads because they provide an immersive experience that engages visitors more quickly and effectively than text or static images alone. Additionally, videos can be used to demonstrate your product or service in action and provide more information about what you do in a memorable way. This helps to create an emotional connection with potential customers, which can lead to higher engagement rates and conversions.

Visual storytelling also allows for greater creativity and flexibility in how we share our message. With written stories, we are limited to the words on the page, but with visual storytelling, we can use a variety of techniques to enhance our messages, such as color, movement, and music. Incorporating visual elements into our storytelling is essential for creating a more engaging and memorable experience for our audience, and drives a higher number of lead conversions when utilized on landing pages. At LACED Agency, we believe in the power of visual storytelling and strive to incorporate it into all of our marketing efforts to help our clients connect with their audience on a deeper level and capture more qualified leads.

WHAT DOES THAT LOOK LIKE? CAN YOU SHOW ME EXAMPLES?
We have observed a surge in businesses using video landing pages to effectively capture the attention of their target audience and convert them to leads. Here are some examples of successful video landing pages in 2023:

Example #1 – Grammarly
Grammarly is a writing assistance tool that uses AI to improve grammar, spelling, and overall writing style. Their video landing page features a short explainer video that showcases how their product works and the benefits it offers. The video is engaging, and informative, and provides a clear call to action to sign up for their service.

Example #2 – Airbnb
Airbnb, the online marketplace for short-term lodging and experiences, uses video landing pages to showcase different destinations and experiences. They feature videos that take viewers on a virtual tour of the accommodations and the surrounding areas. The videos are visually stunning and provide a sense of what it would be like to actually stay at the location.

Example #3 – Dropbox
Dropbox, the cloud storage and collaboration platform, uses video landing pages to showcase the features and benefits of their product. Their video is a mix of animation and live-action footage, and it highlights how Dropbox can make work more efficient and organized. The video landing page is simple, yet engaging, and it effectively communicates the value of their product.

Example #4 – HubSpot
HubSpot, the all-in-one marketing, sales, and service platform, uses video landing pages to promote their various software solutions. Their videos provide a quick overview of each product, and they highlight the key features and benefits. The video landing pages also include customer testimonials, which add credibility and help to build trust with potential customers.

All of these examples demonstrate the power of using video landing pages in 2023. Video content can help businesses effectively engage their target audience, showcase their products or services, and ultimately convert leads into customers. If you’re looking to improve your conversion rates, consider incorporating video into your landing pages. At LACED Agency, we specialize in creating high-converting video landing pages that help businesses achieve their marketing goals. Contact us today to learn more.