Executive Team
Michael Walsh
Founder / CEO
Manages Operations, Creative, & Technical Development Teams
A lot of great things started in garages like Apple, Microsoft, and Nirvana among others. We started one floor below the garage…in a Chicago basement. Equipped with a Mac, a cracked flip phone, a constant stream of Starbucks, sheer determination, and a desire to produce the best digital solutions – Michael Walsh founded LACED Agency with Natalie DiBlasi.
Michael is a Digital Pioneer & Creative Powerhouse. With over thirty years of experience in advertising, design, development, programming, & project management for the digital space – Mr. Walsh has led creative & technical teams to success on numerous award-winning digital campaign initiatives for both leading & emerging brands like; Bosch, Sony Pictures, Home Depot, Universal, Hilton Properties, Jamba Juice, Swift Transportation, Victory Athletics, Cannabis brands, and so much more.
A master problem solver, Mr. Walsh has transformed some of the most complex brand challenges into enticing creative & successful technical solutions, delivered on time & on budget. Mr. Walsh has served as a judge for the IAC Awards (Web Marketing Association) and other creative competitions for the last (3) three decades, donating his time to mentor and guide new talent.
What do you do when you are not managing LACED Agency? In his downtime, Michael loves to spend time with family and friends. As an avid baseball fan and player, Michael competes in a number of wood-bat baseball leagues, as Catcher, across the United States and Europe. Michael also is an aspiring VJ and has done Visuals for EDM concerts throughout the US.
Natalie V. DiBlasi
CoFounder / Managing Partner
Leads Strategy, Media & Marketing, Client Services, & New Business Development Teams
In 2002, Ms. DiBlasi co-founded the LACED Agency with Michael Walsh (Founder & CEO). A master strategist, Ms. DiBlasi transformed Los Angeles based agency LACED from a startup with no capital to the thriving, successful, award-winning agency that it is today. Transitioning to a full-time role in 2004, DiBlasi now serves as Managing Partner; leading & directing efforts for Digital Marketing, Media, & Strategy for clients and new business cultivation. Ms. DiBlasi was recently named to LAWeekly’s “Top Ten Entrepreneurs and Leaders to Follow in 2023.”
Ms. DiBlasi has won numerous ad awards as a digital producer and commercial writer, including Davey’s, w3, and Horizons. She is a member of the Forbes Business Council LA and speaks across the country sharing strategies for digital marketing and social media. Ms. DiBlasi has spoken & led sessions for both small and global conferences across the US and abroad in South Korea; sharing thought leadership on amplifying consumer impact with digital marketing, tapping into the Power of Micro-Influencers, Capturing and Connecting with Consumers to build your Brand Community, and more. She has been written up in numerous outlets that include; Forbes, MJ Magazine, MarketWatch, LAWeekly, iMediaConnection, Yahoo, AdWeek, among others. As a consummate student of all things digital, she does not consider herself an expert by any means but rather an insights sharer, and here’s why:
"In my opinion, this industry (digital marketing & advertising) is changing too quickly for anyone to truly consider themselves 'an expert.' I think in all honesty we are constantly learning, and a good example of that was 2020. Many of us had to build the plane while flying it to ensure clients stayed afloat & thrived. We learned a lot under pressure. It's definitely an exciting vertical for LACED Agency to be a part of."
What do you do when you are not managing LACED Agency? In her downtime, Natalie spends time with her husband, family, and friends. She sweats it out at F45, and takes care of her three cats – Luna, Lily, & Tortie (2 Rescues, 1 Stray). Natalie also works in the film industry in Hollywood as an actress, screenwriter, and producer. Notable projects include “Pirates of the Caribbean: At World’s End,” the award-winning stage play “Diary of Catholic School Dropout,” the crime drama “The Lookout”, zombie/comedy “Deadheads”, action thriller “Abstraction” for which she was nominated for outstanding cast performance, and cult classic horror films “Last Shift” and “Malum.” Natalie continues to act, write, and develop projects in the Los Angeles area with her husband – filmmaker Anthony DiBlasi.
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