Social media has become an increasingly important tool for brands to connect with consumers and grow their businesses. In the past 6 months, we have seen some amazing brand campaigns that have succeeded in a big way. Let’s take a closer look at some of the most successful social media brand campaigns of the last 6 months and why they worked so well.

1. Adidas – #HometeamHero
Adidas created a social media campaign called #HometeamHero to encourage people to stay active during the pandemic. The brand encouraged its followers to share their workout videos and pictures, and Adidas donated up to $1 million to COVID-19 relief efforts for every post shared. This campaign was successful because it inspired people to stay active and healthy during a difficult time while also supporting a good cause. Other brands can use Adidas’ example to launch similar social media campaigns that are both engaging and give back to the community.

2. GM – National Electric Vehicle Day
General Motors (GM) launched a National Electric Vehicle Day campaign to promote its electric vehicles (EVs). The brand held a virtual event with a panel of experts, showcasing its lineup of EVs and educating people about the benefits of electric cars. This campaign worked because it showcased GM’s commitment to sustainability and gave people a chance to learn more about EVs. Brands that want to launch similar campaigns can take a more educational approach to promote their products and services.

3. Burger King – #WhopperAndAFriend
In a unique campaign, Burger King launched #WhopperAndAFriend, a social media initiative that encouraged people to send a picture of their friend to Burger King through social media. In return, the brand sent a free Whopper meal to both the sender and the friend. This campaign worked because it incentivized people to share the brand with their friends, and the free meal was a great way to get people interested. Brands can learn from Burger King’s approach by giving people incentives to share their products or services with others.

In conclusion, these are just three of the most successful social media brand campaigns of the past 6 months. Adidas, GM, and Burger King have all found creative ways to connect with their followers, promote their products, and support good causes. These campaigns were all successful because they engaged people in a fun, interesting way and provided value to their followers. By learning from their examples, brands can create similarly engaging and exciting social media campaigns that will help them connect with their audience and grow their business online.