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After a lengthy strategy and creative session with a nutritional hemp start-up - LACED Agency was able to create the business name of "WillPower". The client loved the new name and was now asking the LACED Agency team to create a one-of-kind logo to exemplify the WillPower brand and organization - one that was both STRONG and BOLD and could scale and grow with the company's long-term vision. This meant the new logo would need to be something that could easily be used across all marcom; from business cards, to digital assets, product packaging, and even lifestyle apparel and merchandise.


LACED Agency's strategy and creative departments collaborated to create a series of logos most reflective of an innovative, nutritional, hemp-focused, and inspiring brand like WillPower. Several moodboards were developed for review based on a series of strategic creative sessions with the client and various competitor research. The final results were a logo that was both STRONG and BOLD, while also being flexible for multi-channel usage.


The results speak for themselves; a logo that is both STRONG and BOLD - while seamlessly working across business cards, digital marcom, product packaging, and lifestyle apparel and merchandise. View all of the logo executions below.