LACED Agency Named Agency of Record for Cannabistry
Los Angeles-based LACED Agency will manage digital marketing and advertising campaigns for Cannabistry nationally recognized roster of brands including The Root of It All™ and MISTIFI™
REDONDO BEACH, CA., April 30, 2019 – LACED Agency, a privately owned, award-winning strategic digital agency has been selected as the agency of record for both Cannabistry and their roster of brands which include; The Root of It All™, MISTIFI™, and others. In the role of strategic partner LACED Agency’s duties include; strategy and ideation, creative and design, marketing, lead generation, video production, technical implementations, budtender educational materials, social media, advertising, and more.
“We are thrilled to be named the (AOR) Agency of Record for Cannabistry and to have the pleasure of collaborating with their teams to bring their exceptional brands to market. This is an exciting opportunity to continue working with a company that is setting the standard for excellence in one of the most fascinating verticals today, the legalized cannabis industry,” said Michael Walsh, CoFounder of LACED Agency and Head of Creative and Technology.
“Speed to market is key, and LACED Agency is strategically positioned to deliver brand strategies based on a multi-platform approach to capture the canna-curious consumer. We are being entrusted to bring Cannabistry’s sophisticated suite of brands to market to reach new generations; those who are eager to learn about the benefits of legalized cannabis by discovering, engaging, and connecting with them in respectful, safe, legal and state-compliant environments. That’s something we take very seriously and are looking forward to delivering to the market,” said Natalie Cupps DiBlasi, CoFounder of LACED Agency and Strategy Executive for Marketing & Media.
LACED Agency has been diligently working with the Cannabistry team and Vice President of Marketing Julie Raque. Together, they have been navigating the heavily regulated cannabis market, ensuring regulatory compliance, and setting the foundation for The Root of It All™ as a sophisticated upscale brand at the highest level.
“LACED Agency’s experience in B2C and B2B marketing is paramount for us. The unique balance they bring to the table from strategy to creative to technology are key in our success and speed to market,” said Julie Raque, Vice President of Marketing for the Cannabistry team. “Their enthusiasm and passion were immediately present for bringing a sharpened level of marketing to the cannabis industry. They brought The Root of It All™ to life in a way we hadn’t imagined; from creative storytelling to resourceful strategies, and data capture implementations. LACED complements our team’s strengths. They are collaborative, responsive, and exceptional in delivering on time and on budget.”
Following the successful launch of The Root of It All™ to Colorado, and California markets – a strategic partnership formed.
“The cannabis industry is experiencing exponential growth. There’s a clear need in the market for sophisticated brands that guarantee consistency and safety across their entire product line. The Root of It All™ delivers on that philosophy.” said Scott Mandell, President of Cannabistry. “LACED Agency has been an instrumental partner in bringing our brand message to life. In a crowded wellness market, the LACED team allowed us to stand apart from the competition – delivering clear and concise messaging, beautiful creative, deploying smooth rollouts, and successfully implementing ways to connect, engage, and emotionally resonate with audiences who are looking to try cannabis-infused products for the first time. As a result, The Root of It All™ has quickly become a favorite brand with consumers looking for natural, holistic remedies for a wide variety of conditions impacting their everyday lives.”
The LACED Agency team is already immersed in new brand business, as well as preparing future campaigns. Cannabistry’s strategic partnership with LACED Agency aims to successfully launch a number of brands to market, as well as produce shared knowledge and resources; those for Cannabistry’s team to embed strategy, execute programs, drive value, and effectively communicate their brand offerings to consumers as they continue to grow in the marketplace.
“We are thrilled to be named the (AOR) Agency of Record for Cannabistry and to have the pleasure of collaborating with their teams to bring their exceptional brands to market. This is an exciting opportunity to continue working with a company that is setting the standard for excellence in one of the most fascinating verticals today, the legalized cannabis industry,” said Michael Walsh, CoFounder of LACED Agency and Head of Creative and Technology.
“Speed to market is key, and LACED Agency is strategically positioned to deliver brand strategies based on a multi-platform approach to capture the canna-curious consumer. We are being entrusted to bring Cannabistry’s sophisticated suite of brands to market to reach new generations; those who are eager to learn about the benefits of legalized cannabis by discovering, engaging, and connecting with them in respectful, safe, legal and state-compliant environments. That’s something we take very seriously and are looking forward to delivering to the market,” said Natalie Cupps DiBlasi, CoFounder of LACED Agency and Strategy Executive for Marketing & Media.
LACED Agency has been diligently working with the Cannabistry team and Vice President of Marketing Julie Raque. Together, they have been navigating the heavily regulated cannabis market, ensuring regulatory compliance, and setting the foundation for The Root of It All™ as a sophisticated upscale brand at the highest level.
“LACED Agency’s experience in B2C and B2B marketing is paramount for us. The unique balance they bring to the table from strategy to creative to technology are key in our success and speed to market,” said Julie Raque, Vice President of Marketing for the Cannabistry team. “Their enthusiasm and passion were immediately present for bringing a sharpened level of marketing to the cannabis industry. They brought The Root of It All™ to life in a way we hadn’t imagined; from creative storytelling to resourceful strategies, and data capture implementations. LACED complements our team’s strengths. They are collaborative, responsive, and exceptional in delivering on time and on budget.”
Following the successful launch of The Root of It All™ to Colorado, and California markets – a strategic partnership formed.
“The cannabis industry is experiencing exponential growth. There’s a clear need in the market for sophisticated brands that guarantee consistency and safety across their entire product line. The Root of It All™ delivers on that philosophy.” said Scott Mandell, President of Cannabistry. “LACED Agency has been an instrumental partner in bringing our brand message to life. In a crowded wellness market, the LACED team allowed us to stand apart from the competition – delivering clear and concise messaging, beautiful creative, deploying smooth rollouts, and successfully implementing ways to connect, engage, and emotionally resonate with audiences who are looking to try cannabis-infused products for the first time. As a result, The Root of It All™ has quickly become a favorite brand with consumers looking for natural, holistic remedies for a wide variety of conditions impacting their everyday lives.”
The LACED Agency team is already immersed in new brand business, as well as preparing future campaigns. Cannabistry’s strategic partnership with LACED Agency aims to successfully launch a number of brands to market, as well as produce shared knowledge and resources; those for Cannabistry’s team to embed strategy, execute programs, drive value, and effectively communicate their brand offerings to consumers as they continue to grow in the marketplace.
About Cannabistry
Cannabistry is a pioneer in developing and licensing innovative products and revolutionary brands for the multi-billion-dollar legalized cannabis industry. Its team of scientists, engineers and production specialists work collaboratively to research, develop and formulate a diverse array of product offerings. Through an exclusive licensing program, Cannabistry Labs helps empower partners’ operations to produce and market demonstrably better products and uniquely compelling brands.
To learn more about Cannabistry Labs, please visit www.cannabistry.com
About LACED Agency
Successful since 2002, LACED Agency is an award-winning, privately owned, full service, strategic digital agency based out of Redondo Beach, CA. LACED delivers business strategies that are focused on a multi-platform approach, one that works to continually master the complexities of the multi-channel consumer journey. Their agency offerings specialize in developing emotionally resonate content and value to audiences using data-driven brand-building campaigns, lead generation, and customer acquisition & retention initiatives – key areas that drive client success and consumer community. For more information on LACED Agency and their services, click here.
