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SOCIAL MEDIA SOCIAL MEDIA How Marketers use Instagram Stories: from creation to conversions As a marketer, you need to take advantage of Instagram stories to create engaging content that will draw in your target audience. Instagram is a powerful platform, with over 1 billion users, and around 500 million users using Instagram Stories. Instagram Stories …

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SOCIAL MEDIA SOCIAL MEDIA How to Unlock the Power of YouTube SEO As we move towards the halfway point of 2023, social media is continuing to evolve at a rapid pace. From new features to creative marketing techniques, there are a few trends that stand out above the rest. In this article, we’ll explore the …

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SOCIAL MEDIA SOCIAL MEDIA How To Use Keywords to Improve Your Social Media Marketing Keywords play a crucial role in determining the success of social media marketing campaigns. They help increase search rankings, and visibility and drive traffic to your social media platforms. In other words, using keywords is an effective way to connect with …

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SOCIAL MEDIA SOCIAL MEDIA How To Navigate Being Dragged During a Social Media Crisis In today’s digital age, social media has become a powerful tool for individuals and brands to connect with their audiences, but it also comes with the potential risks of being dragged into a social media crisis. A social media crisis arises …

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SOCIAL MEDIA SOCIAL MEDIA Are Instagram hashtags still relevant for organic visibility? Are Instagram hashtags still relevant in 2023? This is a question that many brands are asking themselves as they try to increase organic visibility on the popular social media platform. In this article, we will explore the importance of hashtags in the current …

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SOCIAL MEDIA SOCIAL MEDIA Is TikTok safe for brands to use in their social media strategies? Just a harmless dance and music social channel? TikTok is not without controversy, and that’s why many brands pause before adding it to their social strategies. It’s understandable to be concerned when the recent news of a foreign government …

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