Are Instagram hashtags still relevant in 2023? This is a question that many brands are asking themselves as they try to increase organic visibility on the popular social media platform. In this article, we will explore the importance of hashtags in the current Instagram landscape and examine the strategies that successful brands are using to get seen without spending big on ads.

First, let’s address the elephant in the room: Are hashtags still effective on Instagram? The answer is a resounding yes. In fact, hashtags remain one of the best ways to increase organic visibility on the platform. According to recent studies, Instagram posts with at least one hashtag receive 12.6% more engagement than those without. Furthermore, using the right hashtags can help your content get discovered by people who are interested in your brand or product.

When it comes to choosing which hashtags to use, it’s important to keep in mind that quality is better than quantity. It’s better to use a few highly specific and relevant hashtags rather than a large number of general ones. For example, if you’re a clothing brand, using hashtags like #fashion or #style may not effectively reach your target audience. Instead, try using niche hashtags like #streetwear or #sustainablefashion, which will attract people interested in those specific categories.

Now, let’s take a look at some brands that are successfully increasing their organic visibility on Instagram without huge ad spending. One example is Everlane, a clothing brand known for their ethical and sustainable practices. Rather than relying on ads, Everlane uses Instagram to tell their brand story and showcase their products in a visually appealing way. They also use hashtags to reach people who are interested in sustainable fashion, such as #ethicalfashion and #sustainablestyle.

Another brand that is excelling on Instagram is Glossier, a beauty company that has gained a cult following in recent years. Glossier uses the platform to showcase their products in action and engage with their audience through Instagram stories. They also use hashtags to reach people who are interested in beauty, including #beautycommunity and #skincareaddict.

In conclusion, hashtags are still highly effective in increasing organic visibility on Instagram in 2023. By using highly specific and relevant hashtags, brands can reach their target audience and attract new followers. Successful brands like Everlane and Glossier are using Instagram to tell their brand story and engage with their audience in a meaningful way. So, if you’re looking to increase your organic visibility on Instagram, don’t underestimate the power of hashtags. With the right strategy and approach, you can reach your target audience and grow your brand without spending big on ads.