LACED delivers brand strategies based on a data-driven and multi-platform approach. Acknowledging every brand’s audience is slightly different, our strategic process begins with assessing your business from a 360° lens. Utilizing 1st party data and 2nd party data (and yes, even 3rd party data in some circumstances) – we work together with your team to map out the multi-channel consumer journey for your brand or organization with the intent to understand and master it.

We share data and insights, engage in collaborative discussions with your department teams, and provide strategic recommendations aligned with the data; solutions designed to meet challenges head-on by utilizing digital marketing/advertising that drives the bottom line for the business.

We involve clients every step of the way in our agency process, from strategy and planning to creative concept and design, to technical development and roll-out, to campaign management, tracking, and ongoing analysis. We believe regular client dialogue and collaboration is paramount to the success of a brand’s marketing campaigns. That’s why we utilize tools like our secure Client Status Site (accessible 365 days/24-7hrs) for updates, as well as regular pulse-check meetings with our agency team each week.