WillPower Products is a startup company that brings a unique line of industrial hemp dietary supplements for sports nutrition & fitness exercise to market. LACED Agency successfully launched the WillPower brand to market within 2.5 months using a strategic, scalable agency solution we like to call the LACED Agency Brand Starter Kit™. LACED developed the branding for the CBD line as well as product messaging. The LACED Agency Brand Starter Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the fitness and wellness brand. These marketing tactics were targeted to consumers, distributors, retailers, and sales teams; focused on introducing them to WillPower Products while simultaneously driving both interest from potential retailers & consumer foot traffic into retail locations where point-of-purchases happened.